Dr. Alexandria Lightning, a nurse practitioner and founder of Lightning VIP, needs to strengthen her online presence by boosting Expertise, Experience, Authority, and Trustworthiness (EEAT)—key factors for Google rankings and customer trust. Despite having valuable content, much of it is stuck on Instagram and not reaching Facebook, LinkedIn, or her website. This “content constipation” limits her visibility. Instead of just …
If your local service business isn’t in search results, you’re handing customers to your competitors. I recently caught up with Austin in Charlotte, his hometown, where we were both keynote speakers at DigiMarCon. Austin Armstrong, with over a million followers across social media, dropped some real value bombs and actionable strategies on how local service businesses can leverage social media, …
Right now, when homeowners in Indiana search for ‘best painters near me,’ Prodigy Pro Painters is missing out on leads because their website isn’t optimized for Google. Their competitors are winning jobs simply by ranking higher in search results. I conducted a deep SEO audit to uncover exactly what’s holding them back and, more importantly, how they can fix it …
As a new client, we want to make it as easy as possible for you to share access with our team members to the important assets we need to help you get more phone calls for your local service business. While our ACL checklist is our definitive guide to sharing access manually, this short guide will share with you how …
A few weeks ago I sat down with Phil Mershon, author of Unforgettable and an expert in event organizing. Phil teaches event planners how to leave lasting impressions and build attendee loyalty. In preparation for the Modern Church Leader workshop in Dallas a few months ago, I wanted to go over examples for how churches can improve their visibility in …
Google Reviews Disappearing: A Growing Concern for Business Owners If you’re a business owner who relies on Google Reviews to build credibility, attract new customers, and boost local SEO rankings, you may have noticed something alarming—reviews disappearing from your Google Business Profile (formerly Google My Business, or GMB). This issue has affected many businesses, including Infinity Exteriors, and it’s raising …
Congrats on signing up for an optimization session with me or one of our people. They say that the best way to eat an elephant is one bite at a time, and so that’s exactly what we want to do here. We like to take things that are doing well and amplify them. So, I want you to look at …
Imagine building a thriving business from the ground up, without needing your own product, without flashy ad campaigns, and without taking on endless risk. KJ Rockers’s experience running one of the world’s biggest affiliate marketing events offers valuable lessons for anyone looking to thrive in this competitive industry. In this episode of the Coach Yu Show, I interviewed with KJ …
Marko Sipilä recently shared his journey and insights into growing and scaling a concrete coating business on the Painter Growth podcast. In the interview, Marko discussed his transition from launching his own marketing agency in high school to his impactful tenure at Service Legends. After realizing that the agency model wasn’t right for him, he pivoted to the concrete coating …
For local service businesses, building a strong online presence starts with one key step: creating raw content. Whether through SEO, digital marketing, or Dollar-a-Day strategy, the first stage is always the same—recording content. This step forms the foundation of everything that follows. Without content, there’s nothing to optimize, promote, or repurpose. By consistently recording videos, capturing photos, or documenting processes, …
I first met Dan Leibrandt on Twitter, where he stood out not for a massive following, but for his consistency and the way he connected with others. Since then, we’ve collaborated on training, content, and podcasting across several countries. He’s gone from a college dropout figuring out funnels in his dorm room to running a successful niche agency serving pest …
Establishing authority in any industry isn’t about luck—it’s about strategy, consistency, and execution. The 3C Authority Framework—Content, Collaboration, and Circulation—provides a proven roadmap for building influence, growing your audience, and positioning yourself as a leader. By creating purpose-driven content, leveraging strategic partnerships, and maximizing distribution across multiple channels, you can establish credibility and expand your reach. In this article, I’ll break down how I’ve used this framework to build brands, grow social media presence, and create lasting impact.
