A lot of agencies will just die. Igor Ivitskiy says it plainly, sitting across from Paul Ryazanov in Manchester. Not most in some vague sense, but the majority in every single niche. What follows is his case for why, and what the ones left standing will look like. Winning clients was never the hard part Paul frames the issue early. …
How I Closed the Skill-Pack Gap My Own Agent Flagged
A weekly agent flagged two hub pages with no download or dated badge. Here is how I linked the real 239-skill zip and made the loop self-maintaining.
How We Built eliasbartu.com: From Domain-For-Sale Page to Personal Brand Site in One Session
Yesterday eliasbartu.com was a domain-for-sale page. Today it is the live personal brand site of the videographer behind the Marketing Mechanic whiteboards — with the placeholder-schema teardown and Google Photos harvest documented for the next agent.
Anatomy of a Smear Campaign: Fact-Check the Attacker, Not the Attack
When a friend sends you a hit piece and asks if it is true, run six forensic checks instead of explaining yourself: a real case study of a 48-hour-old burner account, an AI-generated face, and three dead sources — the EEAT test every anonymous attacker fails.
How We Finished the Sloan Appliance Feature — Verified, Sourced, and Live
Two checks before we publish any client feature: is a version already live (improve it, don’t duplicate it), and can we source every claim? How we finished the Sloan Appliance article — verified, hyperlinked, and live.
One Form Row to a Working Intake System: Processing Sigrun’s First Website Request
Meta article: how one agent session turned the first test submission of Sigrun’s website request form into a validated entry, a caught email trap, a Basecamp status post, a daily intake agent, and a definitive article.
How Any Group Gets Personal Brand Websites for Its Members: The Request-to-Live-Site System
The definitive process for turning a group’s member website requests into live personal brand sites: one form, one sheet, one Basecamp thread, one agent checking daily. Built and tested live with Sigrun’s SOMBA program.
The audit that sold itself: how a one-time DealCon report became our first monthly audit subscription
Matt Bodnar asked for his DealCon authority audit monthly. Here’s the agent-run delta-audit subscription that delivers it — and the first run’s receipts, including a Knowledge Panel descriptor Google rewrote in five weeks.
How to Track If AI Cites You — Free to $828/Month
Do ChatGPT, Perplexity, and Google’s AI cite you? The playbook to measure it — free to $828/mo — plus the skill file your agent can run every week.
The Agency-Site Playbook: Spin Up an Agency in Any Vertical
The definitive playbook for launching agency sites on our network — anatomy, six-step build SOP, gotchas, and the master-first propagation rules, with a live reference build.
How a Claude Agent Built EnsitefulMarketing.com End to End
One session: domain bought for $10.69, fleet WordPress provisioned, DNS pointed, and a seven-page agency site for Ethan Van De Hey shipped and QA-verified.
What Every Rank Math Buyer Should Know About Content AI Credits and Expiration Terms
When you buy a one-time credit pack for a software tool, the receipt is supposed to be the record of what you paid for. This is the account of a $99 Content AI credit pack bought through Rank Math, a receipt that listed no expiration date, and a month-long support exchange that ended with the credits voided over a validity …