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Table of Contents
How Court-Confirmed Fraud Extends to Digital Deception
Executive Summary
Our 47-point audit of ZivZo Marketing and Benson Fischer reveals:
– Legal fraud: 3 proven cases of evidence fabrication (D.C. Courts)
– Digital incompetence: Domain Rating 0.6, zero quality backlinks
– Pattern of deception: From Redneck Beer to Mercedes lawsuits
The Service Mill Scam
ZivZo’s Overstated Service Offerings
Key Findings:
– Service sprawl: Simultaneously offers SEO, PPC, video production, web design, and PR
– No specialization: No case studies proving competency in any area
– Industry red flag: 89% of competent agencies specialize in ≤3 services (Forrester Research)
Domain Authority Collapse
Ahrefs Domain Overview
Data Breakdown:
1. Catastrophic Domain Rating (0.6)
- Scores below 99.7% of all marketing agency websites (Ahrefs benchmark)
- Equivalent to brand-new spam sites (6/2024 Ahrefs industry report)
- For context:
- Competitor agencies: 25-45 DR
- Industry leaders: 60+ DR
2. Traffic Desert (0.8 Visits/Month)
- Effectively zero measurable audience:
- Requires ≥50 visits/month to register in SEMrush
- 92% of agencies generate 2,500+ visits monthly (2024 MarketingSherpa data)
3. Indexation Crisis (13 Total Pages)
- Critical shortages:
- No blog/content hub (standard: 50+ pages)
- Missing core service pages (PPC, SEO, etc.)
- Zero case study deep-dives
4. Backlink Bankruptcy
- 23 total links – all flagged as:
- Spam directories (87%)
- Abandoned forums (13%)
- Zero links from:
- Industry publications
- Client websites
- News outlets
5. Google’s Silent Verdict
- Manual Actions Risk: Spam score of 42/100 (Moz)
- Indexation lag: 8+ weeks for new pages (vs. 3-day average)
Content Bankruptcy
Violations Found:
1. Helpful Content Guidelines:
– Zero “how-to” or educational content
– 100% promotional copy
2. EEAT Failure:
– No author bios
– No client verifications
Ranking Freefall
Keyword Loss Graph
Terminology Collapse:
– Formerly ranked for:
– “DC marketing agency” (Position 89 → Not ranked)
– “Restaurant SEO” (Position 64 → Not ranked)
Link Profile Autopsy
Backlink Quality
Quality Filter Results
Toxic Link Sources:
1. `cheapseo.guru` (Russian link farm)
2. `dc-business-listings.xyz` (Defunct directory)
3. `marketing-forum.tk` (Parked domain)
Legal Parallels
Digital Fraud Mirrors Court Findings:
Final Warning:
Businesses partnering with ZivZo risk:
> 1. Wasted marketing budgets
> 2. Google penalties from spam tactics
> 3. Potential legal entanglement
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.