Supporting the Home Team and Our Community At Infinity Exteriors, we are proud to announce our partnership as a Small Business Partner of the Milwaukee Bucks! As a local roofing, siding, and window company serving Wisconsin homeowners, this partnership represents much more than just a sponsorship. It is a celebration of community, teamwork, and local pride. The Milwaukee Bucks are …
Why Storytelling and Lead Tracking Are the Ultimate Power Combo
If you can’t trace your revenue back to the lead source, you’re flying blind. The best marketers and the most successful businesses know exactly which campaigns drive results. They understand that marketing is about knowing which leads turn into paying customers, and how to repeat that success. 1. Know Where Every Lead Comes From Before you scale your marketing, you …
The Power of a Showroom: Turning Curiosity into Customer Confidence
When homeowners are making an important investment in their property, whether that is roofing, siding, windows, or other major upgrades, they want more than just pictures on a website. They want to see, touch, and experience the products in person. That is where a showroom becomes one of the most powerful tools in your marketing and sales strategy. Building Trust …
Why Final Project Photos in Google Reviews Are a Game-Changer
When it comes to building trust online, nothing speaks louder than real customer experiences. Reviews already play a vital role in helping potential clients decide who to work with—but when customers go a step further and include photos of the finished project, the impact multiplies. These images don’t just show off your work; they become powerful proof that your company …
Why Financing Options Are the Ultimate Growth Tool for Roofing Companies
When it comes to replacing a roof, one of the biggest challenges homeowners face is the cost. A new roof is a significant investment, and many customers delay the project simply because they can’t afford the upfront expense. This is where financing options become a game-changer. By partnering with financial institutions to offer loans or payment plans, roofing companies can …
How to Use ChatGPT to Find Local News Outlets for Your Stories
When you have an exciting local story to share—whether it’s a community event, a charity partnership, or a big company milestone—getting featured in local news can be a game-changer. Local coverage builds credibility, boosts brand awareness, and earns high-quality backlinks that strengthen your SEO. But here’s the question: how do you actually find the right reporters, editors, and outlets to …
How Infinity Exteriors Supports Veterans and Stands Out in the Community
At Infinity Exteriors, we believe that real leadership in the home exterior industry means more than offering seasonal promotions or price cuts. One of the most meaningful ways we live out that belief is through our Veteran Roof Giveaway—a program that provides a full roof replacement to a local veteran at no cost. Special thanks to ABC Supply and RedBox+ …
Expressing Local Roots in Your Marketing
At Infinity Exteriors, being a local business means more than having a Fox Valley address. It means we live here, we work here, and we take pride in helping our neighbors protect what matters most—their homes. Our team is made up of local crews who understand Wisconsin weather and what it takes to build homes that can stand up to …
Why I Believe Communication Is the Best Marketing Strategy You’ll Ever Use
When people think of marketing, their minds often jump to ad budgets, viral videos, influencer deals, or SEO strategies. But none of that matters if your company doesn’t master one thing first: communication. I believe that clear, consistent communication both internally and externally is the most underrated and powerful marketing campaign you can invest in. Here’s why. Experience: The Real …
Why Brand Identity Is the Most Important Investment You’ll Make—And Why It Should Be on Your Vehicles
One truth has remained consistent: brand identity is everything. When your brand is clear, consistent, and trusted, every other marketing effort becomes more effective. Your cost-per-lead goes down. Your conversions go up. Your customer retention improves. It is the multiplier that makes every dollar in your marketing budget go further. Brand identity isn’t just a logo. It’s how your business …
Appleton’s Most Trusted Roofing & Siding Contractors | Infinity Exteriors
If you’ve been searching for “roofing contractors Appleton” or “siding contractors Appleton WI,” you’re likely comparing quality, price, and trust. At Infinity Exteriors, we bring all three—and more—to every job. With a ton of five-star reviews near your home, a lifetime workmanship warranty, and clear, competitive pricing, we’ve become the preferred choice for homeowners across the Fox Valley. Roofing Contractors …
How Roofing, Siding, and Window Companies Can Use Predictive Analytics to Stay One Step Ahead
In the competitive world of home exterior services, companies offering roofing, siding, and window replacements often find themselves playing defense—waiting for a storm, a hail event, or a customer emergency to trigger a call. But what if we could flip the script? Let’s explore how predictive analytics—a tool more often used in tech and finance—is quietly revolutionizing home improvement marketing. …