Most marketing strategies are built around capturing leads who are already “problem aware.” These are the homeowners actively researching roofing companies or requesting quotes for siding and window replacements. But here’s the truth most brands overlook: only 20 percent of your market falls into that category. The majority—roughly 60 percent—are not problem aware. They don’t yet realize that their roof, …
At Infinity Exteriors, we know that what we build goes far beyond roofing and siding. We build trust, character, and lasting relationships. That is why we are honored to be named Residential Roofing Contractor of the Year. This recognition is about more than growth or numbers. It is a reflection of the values that shaped this company from day one. …
At Infinity Exteriors, local search success is not treated as a guessing game or a checklist of SEO tactics. It is approached as an operational discipline. Google does not reward who shouts the loudest or publishes the most content. It rewards the business that is most likely to deliver a real outcome for the homeowner. That belief shapes how Infinity …
Supporting the Home Team and Our Community At Infinity Exteriors, we are proud to announce our partnership as a Small Business Partner of the Milwaukee Bucks! As a local roofing, siding, and window company serving Wisconsin homeowners, this partnership represents much more than just a sponsorship. It is a celebration of community, teamwork, and local pride. The Milwaukee Bucks are …
If you can’t trace your revenue back to the lead source, you’re flying blind. The best marketers and the most successful businesses know exactly which campaigns drive results. They understand that marketing is about knowing which leads turn into paying customers, and how to repeat that success. 1. Know Where Every Lead Comes From Before you scale your marketing, you …
When homeowners are making an important investment in their property, whether that is roofing, siding, windows, or other major upgrades, they want more than just pictures on a website. They want to see, touch, and experience the products in person. That is where a showroom becomes one of the most powerful tools in your marketing and sales strategy. Building Trust …
When it comes to building trust online, nothing speaks louder than real customer experiences. Reviews already play a vital role in helping potential clients decide who to work with—but when customers go a step further and include photos of the finished project, the impact multiplies. These images don’t just show off your work; they become powerful proof that your company …
When it comes to replacing a roof, one of the biggest challenges homeowners face is the cost. A new roof is a significant investment, and many customers delay the project simply because they can’t afford the upfront expense. This is where financing options become a game-changer. By partnering with financial institutions to offer loans or payment plans, roofing companies can …
When you have an exciting local story to share—whether it’s a community event, a charity partnership, or a big company milestone—getting featured in local news can be a game-changer. Local coverage builds credibility, boosts brand awareness, and earns high-quality backlinks that strengthen your SEO. But here’s the question: how do you actually find the right reporters, editors, and outlets to …
At Infinity Exteriors, we believe that real leadership in the home exterior industry means more than offering seasonal promotions or price cuts. One of the most meaningful ways we live out that belief is through our Veteran Roof Giveaway—a program that provides a full roof replacement to a local veteran at no cost. Special thanks to ABC Supply and RedBox+ …
At Infinity Exteriors, being a local business means more than having a Fox Valley address. It means we live here, we work here, and we take pride in helping our neighbors protect what matters most—their homes. Our team is made up of local crews who understand Wisconsin weather and what it takes to build homes that can stand up to …
When people think of marketing, their minds often jump to ad budgets, viral videos, influencer deals, or SEO strategies. But none of that matters if your company doesn’t master one thing first: communication. I believe that clear, consistent communication both internally and externally is the most underrated and powerful marketing campaign you can invest in. Here’s why. Experience: The Real …
