How to Create Media Rooms and Press Releases on Cloud Signals

What Are Media Rooms and Press Releases on Cloud Signals?

A media room is a dedicated online hub—hosted either on a custom domain, a subdomain of mediaroom.app, or embedded directly on a client’s website—where press releases and news articles are published and distributed. Cloud Signals is the platform that powers these media rooms, providing built-in distribution to citation networks that strengthen local search rankings. Press releases published through Cloud Signals generate signals that search engines associate with the business location.

Creating media rooms and publishing press releases is a core activity in Stage 4 – Promote of the Content Factory. This step amplifies content that has already been produced, processed, and posted by distributing it through authoritative channels that build the client’s online presence.

Where Media Rooms Fit in the Content Factory

Media room creation and press release publishing sit in Stage 4 – Promote. The workflow starts with creating an entity on Cloud Signals, then moves to activating the media room, and finally publishing press releases. These press releases are often repurposed from articles and videos created in Stages 1–3, ensuring maximum return on each piece of pillar content.

Prerequisites

Before setting up a media room, confirm: the client’s entity has been created on Cloud Signals, you have access to the BlitzMetrics Cloud Signals account via LastPass, and for Branded Domain setups, you have edit access to the client’s DNS manager (GoDaddy, Cloudflare, etc.). For Branded Integration setups, you need admin access to the client’s WordPress site.

Step-by-Step: Setting Up a Media Room

There are three media room options available depending on the client’s subscription plan. Free accounts can only use Branded Integration. Paid plans unlock Hosted Domain and Branded Domain options.

Option A – Branded Domain

Open the Entities screen and click the gear icon next to the client name. Select “App Channels” from the dropdown, then click the “Media Room” button. Choose “Branded Domain” and enter the client’s desired domain name. Click “Request Certificate” to generate the first set of CNAME records. Copy each CNAME name and value into the client’s DNS manager (GoDaddy, Cloudflare, etc.) as new CNAME records. Return to Cloud Signals and click Refresh to validate the domain. Request the branded domain, which generates a final CNAME record—add this to the DNS manager as well. If using Cloudflare, set the proxy button to “DNS only.” The media room will go live once DNS propagation completes, which can take 10 minutes on Cloudflare or several hours on other DNS providers.

Option B – Hosted Domain

Follow the same path to the Media Room button, then select “Hosted Domain.” Choose a subdomain name and select “mediaroom.app” from the domain dropdown. Click “Request Hosted Domain.” The media room activates immediately—no DNS configuration required.

Option C – Branded Integration

Select “Branded Integration” from the media room options. Choose “Create Media Room Code” from the dropdown to generate an HTML embed code. Copy this code. Log into the client’s WordPress site, create a new page titled “Media Room,” paste the HTML code into the page, and publish. The media room will display directly on the client’s website.

Step-by-Step: Publishing a Press Release

Step 1 – Create the Press Release

In Cloud Signals, navigate to the Content section and select “Create From Scratch.” Repurpose an existing article or video transcript into press release format. Follow the step-by-step procedure within the Cloud Signals PR creation workflow.

Step 2 – Self-Review and Save as Draft

Proofread the press release for accuracy, grammar, and completeness. Fill in all required fields at every step of the creation process. Save the press release as a draft for review by a client, peer, or supervisor.

Step 3 – Supervisor QA and Publication

The supervisor reviews the draft and requests revisions if needed. Once approved, the supervisor publishes the press release. The PR writer should never publish a press release themselves—this is a quality control measure.

Step 4 – Notify the Client

Inform the client that the press release is now live. Share the URL and confirm it is accessible through the media room.

Verification Checklist

For the media room: the correct integration type is active (Branded Domain, Hosted Domain, or Branded Integration), for Branded Domain the correct domain name was entered and DNS records are propagated, for Branded Integration the embed code is live on the client’s WordPress site. For press releases: the media room exists and is accessible, all fields are populated in the PR creation process, the draft is accurate and error-free, the draft was reviewed by a supervisor, the PR is live, and the client has been notified.

Related Resources

Before creating a media room, you must create an entity on Cloud Signals. For a high-level overview of the platform, read Cloud Signals Explained. To learn about content distribution on other platforms, visit How to Become a MarketScale Contributor and How to Cross-Post Content.

Take the Next Step

Media rooms and press releases are powerful amplification tools in the Content Factory. To learn the full pipeline from content creation to distribution, explore the Task Library or enroll in the Content Factory Execution Program (CEP).