Create content jointly with influential individuals. By co-creating content, you will build your authority and influence. Many people focus on creating content on their own websites or social media platforms to establish their personal brand or promote their products and services, which may come across as self-centered and boastful, especially when they talk about their own achievements, expertise, and success. …
How Keith Quesenberry Is Helping Students Build Their Personal Brands
Discover how seasoned digital marketing expert, Keith Quesenberry, is using his knowledge and experience to help his students build their personal brands and learn digital marketing.
How to Use the Midjourney Bot to Increase Leads and Engagement
In a recent Office Hours episode, I covered the new image-generating tool, Midjourney Bot, one of the many tools designed for the same purpose. I like this one because it seems to be in its fourth iter. So it’s more versatile and allows us to upload images. These tools change every day. The number of features that are coming out …
How to Boost Your Speaking and Consulting Career Through Perceived Authority
I had the honor of being the keynote speaker at the Thrive Winter Workshop 2023, organized by the National Speakers Association (NSA), where I spoke and demonstrated how to build perceived authority by leveraging the power of short-form videos. I’m nearly 50, and I’ve got the top-selling social media book on Amazon right now—it’s about TikTok. Perry Marshall co-authored the …
Your Personal Brand Secretly Powers Your Company Brand
Introduction At an internal training session for the staff of Rosetta Stone, a language learning company, on personal branding, I walked them through the step-by-step process of how to build a personal brand and how it is a forerunner to building the corporate brand. You organize your personal brand; assemble, tune, and amplify your assets via the Personal Brand Manager. …
John Assaraf teaches me 5 ways to overcome procrastination
If you ever get the chance to sit down with John Assaraf, listen closely, since he will change your life. Here’s what he told me, as I best recall: As someone who has studied the habits of successful people for decades, I’ve learned that one of the biggest challenges that prevents people from achieving their goals is procrastination. Millionaires and …
Building Lasting Connections: The Power of Empathy in Business and Marketing
In an episode of Office Hours held on December 7, 2022, we talked about how successful CEOs and business leaders use the power of empathy to build their businesses. The Power of Empathy in Building Successful Businesses It is essential for leaders to be willing to do the work, even the things that others may consider beneath them. They should …
Personal Branding: The Bridge to Increased Conversions
Many people, such as motivational speakers, authors, coaches, entrepreneurs, and figureheads, are talking about personal branding. And many people are trying to build their companies and drive traffic, conversions, and sales. Having a clear vision and mission for your brand helps to align your values with the products or services you are offering. This connection creates a bridge between building …
Building a Personal Brand Through Media and Content
Are you the owner of a successful business seeking to expand your brand and boost your visibility? In this episode, I sit down with the world’s leading customer service speaker and New York Times and Wall Street Journal best-selling author, Shep Hyken, who has 39 years of experience, operates a virtual training center, and has recently written an article about …
Build Your Business Around LIGHTHOUSES and Attract High-Paying Clients
Have you ever had a low-paying client who second-guesses your expertise, micromanages every detail, and demands more than they’re paying for? Over the years, I’ve worked with clients across the spectrum — some paying $100,000 a month and others as little as $1,000 a month. And here’s what I’ve learned: The irony is that serving both types of clients takes …
10 Secrets to Successful Freelancing
Are you aiming for a successful freelancing career, trying to grow your freelancing and your agency, so you can make more money? Fiverr is a great place, and Fiverr is a great partner; however, we know that there are so many little pitfalls and different things when you’re trying to get high-paying freelancing gigs. What are the secrets of successful …
Do Videos on Every Single Platform
This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed video content creation and repurposing. Video Recording and Editing There are a lot of tools that will edit videos that are natively inside Facebook, TikTok, and Instagram. or integrate with email when you reply back. But the key is literally just using video …