Tom Ferry’s Longest Master Class Ever: Content Creation Hacks for Real Estate Agents

This is an extract from Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed some hacks for creating content. Create Video Content and Repurpose Many find creating content, especially videos, very scary and challenging and don’t know where to start. Start with a long-form piece of video. And if you’re not good on video, podcast, or whatever, we typically find 30 to …

How to Leverage Google My Business to Drive Leads

This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed the importance of setting up the Google My Business Page. If you want to drive leads, buyers, and sellers,  phone calls, it will be inside Google My Business because it is a local play. Google’s so smart that they can infer local. So, for example, they know the …

How to Rank on Anyone’s Name

When ranking on a person’s name or a brand name in digital marketing, it usually involves optimizing online content to ensure that it appears prominently when someone searches for that specific name. This can be important for personal branding, reputation management, or promoting a business. But why would you want to rank on your name or someone else’s name? Here’s …

Tips from the Expert: Getting your GBP Optimized with Maria Elena Duron

How is your business appearing on Search Results? Is your business appearing on the 1st 100? So a lot of people believe that Google Search is the world wide web and it is not. It’s the biggest library on the world wide web. And people will believe that the Google bot will just find them when they put something online …

Google is Getting Smart at Searches, So Should You

For Example, One of my clients, Carl, is trying to help people decide how to get to the grand canyon. The grand canyon is one of the most evergreen things on the planet. I helped them segment to get to their answer quicker on how best to visit the grand canyon.  For the best website experience, think about the content you’ve …

The Secret to Digital Marketing Success

So the success of most people that do marketing, whether it’s for themselves or for business owners tends to be kind of random because you might as well just put a blindfold on and throw a dart. Sometimes you are lucky and sometimes you don’t and what people miss is realizing that Marketing should not be left to random activities …

How Virtual Auctions Help Nonprofits Reach a Wider Audience

Profiting online isn’t solely for for-profit business. Nonprofits can also prosper online using similar digital marketing skills and strategies as those used by their for-profit counterparts. While there are many digital opportunities for nonprofits to explore, including social media and PPC , one unique opportunity stands out for those non-profits wanting to increase their donations. That is, virtual auctions.  In …