Tristan Parmley | Thief Marketing Officer (I Never Saw it Coming)

Imagine you started a business, grew it from almost nothing to 80 clients, and installed a promising young adult as the CEO. Built his network, paid off his credit card bills, and trained him in running a business.

Then one day, he locks you out of the accounts, renames everything to his new agency, and declares that overnight, he built a 7 figure agency. And declares the first business bankrupt.

He was hoping you’d just sign over everything to him– the clients, intellectual property, money. After all, everything was a “gift”, just like the $20,000 in video and computer equipment he packed up when I was away.

When things didn’t go the way Tristan Parmley intended, rather than own up to the series of mistakes, he attacks his mentor, me.  He hacks my bank accounts and personal email, boasting about how he got in– hoping that personal attacks will distract others and himself from the crimes he’s committed.

He wants to win so badly that he keeps assuring himself in social media posts that “winning at all costs” is the only way to go. This delusion leads to him believing that his mentor not only has zero value, but is a thief like him.

Yet all along, he was in sole control of the bank accounts, controlling the money in and money out.  I never had access.  I did contribute $20,000 a month to cover development, getting clients to the steady state retainer phase, and paying for his college friends.

Tristan Parmley is a hard worker and highly intelligent. As a 20-something, he has the potential for a long career ahead of him if he stops digging a hole, can swallow his pride, and honor relationships. If the ethics of what he did doesn’t convince him, maybe the law will.

Tristan Parmley and I each own 47.5% of ChiroRevenue. Together we spent about a year building the team and our clientele, utilizing BlitzMetrics systems, income, and my own personal finances to subsidize the ChiroRevenue agency while our clientele was insufficient to cover expenses. Investing in marketing, systems and people is normal for digital agencies.

Dennis Yu and Tristan Parmley teaching a webinar together
Dennis Yu and Tristan Parmley at an event
Dennis Yu and Tristan Parmley making a deal!

ChiroRevenue was positioned to be very lucrative. We had 80+ clients that we were serving, although not all had moved to monthly retainers just yet. There is a cost to building a solid reputation and to on-board clients with their digital plumbing.  Normally, this takes 90 days, but we took a lot longer, not converting most clients to on-going monthly retainers until March. 

These clients were $51K/month of recurring income in April and became $83K+ by May, according to Tristan. Our business evaluation was $1.25M as of late 2020 when we brought in a 5% equity investor.

In early 2021, Tristan began blaming me for the challenges he was having delivering for our client. I brought in the clients and he was responsible for the execution of the client packages. It was a young team but they were getting better every week. I believe his lack of experience, the stress of building businesses, and his challenges delivering for clients got the best of him and he began acting irrationally. Blaming me for his failure.

  • Tuesday, March 30th, he disappeared after a reply-all email to our team members about how my recommendations to make the company profitable won’t work.

I redacted the rest of the email due to its length.

I redacted the rest of the email due to its length.

  • Thursday, April 1st, he flew to Florida for 4 days with no warning or planning leaving our employees to wonder about the state of their jobs and what to do with our clients.
  • Friday, April 2, 2021, Tristan hacked my Personal and Business accounts with Chase Bank, and personal Google Email.
  • Monday, April 5th, he accused me of “snooping” in his Instagram account– absolutely sure I had logged in.
  • Monday, April 5th, without warning or discussion, decided to throw away our project management system, Basecamp and switch to ClickUp. We’ve built significant processes here to tie together multiple tools. So a completely new system is too much, too fast, while being unavailable for the better part of a week.

  • Monday, April 5th, He blatantly ignored multiple messages from clients, saying we don’t have to respond to clients or team members if they aren’t using the right threads. My response is that we always respond to clients, then direct them to the correct method to ask questions.
  • Tuesday, April 6th- confirmed he locked me out of access, so I’m unable to work on key projects. Refused to grant access, despite the urgency of critical projects and multiple requests.

Wednesday, April 7th – He sent out company-wide emails saying he’s shutting down ChiroRevenue, firing everyone, and halting all clients except for the few he had before.

  • On April 8th, 2021, Tristan went “secret rogue”. He locked me out of our ChiroRevenue Google Drive, which contained much of my intellectual property, training, and our client documentation. After locking me out he duplicated the drive, stealing all of the information I had been working so hard to create.
https://youtu.be/oI7Mh_Dh6HY

Tristan boasted about this during a recorded team call. Note, his Zoom account says “ChiroRevenue” and the file name was labeled as Lead Cure recorded on 5/12/2021.

  • Wednesday, April 16th –  Tristan maliciously kicked me out of our Zoom account and deleted a webinar I had with 400+ people moments before the meeting was supposed to start. This costs our company at least $50k last sales and hurt our reputation.

He renamed all ChiroRevenue assets and accounts to Lead Cure, declaring he built a successful agency in just a few weeks.

He literally took our ChiroRevenue Facebook, ChiroRevenue LinkedIn, ChiroRevenue YouTube, and everything else– and just changed the names on them.

But these were and still are ChiroRevenue clients.

On April 23, Tristan tried to transfer the clients and synchronization of clients’ accounts in the BlitzMetrics SEMRush account to the Lead Cure SEMRush account.

Three months after transferring these clients, he then says ChiroRevenue is bankrupt and has no assets. And improperly files a motion to shut down the company.

Tristan says he’s not leaving ChiroRevenue, but at the same time transferring assets to his new agency:

You all know I willingly give my systems away for free. I love to teach. But what makes this different is that he stole all the chiropractors we were serving in ChiroRevenue. He told all our clients terrible lies about me and asked them to no longer communicate with me. He stole my IP, damaged client relationships, and lost 24 of our clients as he transitioned them to his new Lead Cure agency, 27 of which are currently still on his income sheet.

This is the extent of the client list on Tristan’s income sheet. All those in green were active ChiroRevenue clients. You can see that most of his Lead Cure clients are actually ChiroRevenue clients. Of the 27 clients Tristan stole and convinced to stay with him, 18 are currently paying at least $20k in Monthly Recurring Revenue with more to come.

I have this information because Tristan foolishly took all of the ChiroRevenue accounts I was 50% owner of and changed the name to Lead Cure. What he didn’t know is that I can still view his income statement, his client list, and employee names and salaries, among many other things…

Because it’s the same documents that he just renamed, instead of creating new documents, creating new intellectual property, and going out to get new clients. I can see that he renamed ChiroRevenue documents as Lead Cure.

Tristan sent this email to a client with screenshots to our own files.

He even stole and continues to use the ChiroRevenue email list.

All of our digital assets are also currently being used by him as Lead Cure, such as Facebook, Instagram, and LinkedIn accounts, to name a few.

Note that hovering over the ChiroRevenue link shows the actual Facebook page

In LinkedIn, he changed the logo but didn’t rename the company. Nor did his employee whose identity is hidden here.

As of June and later, Tristan was still operating under ChiroRevenue accounts:

Tristan didn’t realize everything that was owned by ChiroRevenue has value.

Every client that ChiroRevenue had, paying or not, had value. All of the future clients ChiroRevenue has is due to the ongoing marketing and business relationships we have built over time. All the documents, systems, branding, SEO, email lists, etc. all have an inherent value that is not diminished when stolen. Nor can one claim they have no value. He created a new company name, Lead Cure, and stole everything from ChiroRevenue so that he could pretend that he built it on his own.

Tristan is claiming to be a 7-Figure agency. But is it true? Is it true if the majority of your income is from stolen clients? If you notice in the income sheet above, it shows the monthly MRR they currently have is around $29k/mo. That is far from the $83k/mo an agency would need to claim the 7-Figure agency title.

He even broke into my studio in Las Vegas and stole $20k worth of my audio and video equipment claiming it was his. This is a small sampling of all the items I bought for the business.

In Tristan’s Instagram Story, you can see some of these items.

Here is hacking my gmail and bank account, gleefully boasting to others that I’m broke.

Tristan is claiming that ChiroRevenue had zero value and he can unilaterally push me out and close the company. You can see that ChiroRevenue was valuable and was growing. Stealing assets doesn’t make them less valuable. It is clear that ChiroRevenue was the entire foundation of Lead Cure. If there was no value there would have been no need to steal any of these assets.

Since Tristan has hacked my accounts, he also locked me out of access to the payment processor used to process ACH (Automated Clearing House) payments from my clients. He then proceeded to cancel tens of thousands of dollars in monthly recurring deposits set to go to my account and instead set these deposits to go to his own bank account.

Even as of August 28th, he is still utilizing ChiroRevenue financial systems to pay invoices, clearly commingling Lead Cure and ChiroRevenue finances. How is it possible that ChiroRevenue is still being invoiced for services after everything he has done and claimed? Because Lead Cure is ChiroRevenue. This is nothing more than rebranding, not creating a separate company. All of this being a ploy to steal my 47.5% of the ChiroRevenue.

If ChiroRevenue was worth zero, as Tristan and Shawn insist, why are all the assets and accounts still the same?

And how could it now be worth 7 figures with the same client base, same systems, etc…

Perhaps they switched to a new project management system and hired a few of Tristan’s friends, new to digital marketing– but what are the significant changes?

These are the facts about what happened. Unfortunately, I trusted Tristan. Not only did he steal from me, he also hurt me and many employees and clients in the process. His sole motivation seems to be a desire for power and money without a thought that partners and clients are actually paying the highest price.

There is a lot to learn from this situation. Trust is very valuable. Always be willing to give it, but be sure to document the agreement legally as well.  Have a purpose in life that is beyond making money. Help people and give the best of yourself to your clients while giving and receiving trust. Fortunately, our documents of incorporation and bylaws are crystal clear about our ownership of ChiroRevenue and the fiduciary responsibilities. This is my saving grace.

He thought he could remove me from ChiroRevenue as if I were an employee. To just declare that I’m not in the company anymore and have no ownership.

Could you imagine if I went into your garage and wrote myself a contract that I signed myself, saying your car is now mine?  Then rationalized the theft, saying that you didn’t take good care of the car– the windows are dirty.  So the car needs “liberating”.

He’s telling clients that Lead Cure acquired ChiroRevenue and that ChiroRevenue doesn’t exist:

He wishes it doesn’t exist anymore– but our company is still active.

The quick search on the Nevada Secretary of State confirms it:

An alleged acquisition or sale to Lead Cure, but there’s no documentation or approval of this, largely because Tristan wanted to grab the assets for free and shut down the company.  But we have a company, shareholders, legal agreements and other things.

Many young adults believe that social media is a fast track to success. Kids like Tristan Parmley are talented and hard-working. But being “determined to win at all costs, no matter what” as he’s said, is not the right way to do things. And seasoned business owners like us know that quick “wins” evaporate just as quickly.

There are two sides to every story. He could claim other people stole from me, too– that’s true. Or that I spend a couple hours a week on Clubhouse. 

Fundamentally, business is about long-term relationships, as opposed to quick and clever tool usage.  Let this be a lesson to anyone in business to value trust over hustle.

Tristan Parmley— if you’re reading this, it’s not too late to make things right.  Swallow your pride and own up to what happened, even though it’s ugly.  It’s easier to attack me, claim you were “rescuing” these clients, or say that all the things you stole were a “gift”. If I had the same opportunity as a twenty-something year old, I’d reconsider, too.

Dennis Yu

About the Author

Dennis Yu

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.


He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.


He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.


Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.


You can contact him at dennis@blitzmetrics.com