This is How NOT to Cold Email

If you’re in sales and you’re not getting responses, despite mass-blasting hundreds of messages, let me tell you how to get a 30-40% open rate on your cold messages….

Have the first line of your message be so personalized that it’s clear to them you’re not a bot. If this guy said, “I love chicken wings, too”– he’d set the right tone and I’d be way more open to a 15 minute call.

Or he could say “Great job on the Summit Asia webinar yesterday! I wanted to share a couple thoughts with you”. That would have gotten my interest.

See the difference in approach between a spammer versus a sales pro who knows how to earn attention instead of relentlessly bombard people with messages?

There are a lot of tools that do “automated lead generation” by auto-spamming cold audiences. While you might get a couple hits from thousands of identical bot messages, consider the reputation damage this does for your company.

If your company is so great, why do you have to resort to these tactics to get clients?

The irony here is that Aegis IT solutions protect clients against spammers– but what about spam they’re generating?

I figured their CEO would want to stop the reputation damage to his firm, so I messaged him to help him out.

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert,, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at or on one of his social accounts below.