This is How NOT to Cold Email

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If you’re in sales and you’re not getting responses, despite mass-blasting hundreds of messages, let me tell you how to get a 30-40% open rate on your cold messages….

Have the first line of your message be so personalized that it’s clear to them you’re not a bot. If this guy said, “I love chicken wings, too”– he’d set the right tone and I’d be way more open to a 15 minute call.

Or he could say “Great job on the Summit Asia webinar yesterday! I wanted to share a couple thoughts with you”. That would have gotten my interest.

See the difference in approach between a spammer versus a sales pro who knows how to earn attention instead of relentlessly bombard people with messages?

There are a lot of tools that do “automated lead generation” by auto-spamming cold audiences. While you might get a couple hits from thousands of identical bot messages, consider the reputation damage this does for your company.

If your company is so great, why do you have to resort to these tactics to get clients?

The irony here is that Aegis IT solutions protect clients against spammers– but what about spam they’re generating?

I figured their CEO would want to stop the reputation damage to his firm, so I messaged him to help him out.

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.

You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.