This is How NOT to Cold Email

If you’re in sales and you’re not getting responses, despite mass-blasting hundreds of messages, let me tell you how to get a 30-40% open rate on your cold messages….

Have the first line of your message be so personalized that it’s clear to them you’re not a bot. If this guy said, “I love chicken wings, too”– he’d set the right tone and I’d be way more open to a 15 minute call.

Or he could say “Great job on the Summit Asia webinar yesterday! I wanted to share a couple thoughts with you”. That would have gotten my interest.

See the difference in approach between a spammer versus a sales pro who knows how to earn attention instead of relentlessly bombard people with messages?

There are a lot of tools that do “automated lead generation” by auto-spamming cold audiences. While you might get a couple hits from thousands of identical bot messages, consider the reputation damage this does for your company.

If your company is so great, why do you have to resort to these tactics to get clients?

The irony here is that Aegis IT solutions protect clients against spammers– but what about spam they’re generating?

I figured their CEO would want to stop the reputation damage to his firm, so I messaged him to help him out.

Dennis Yu

About the Author

Dennis Yu

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.

He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.

He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.

Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.

You can contact him at