The Content Factory

The Content Factory is a 4-stage process designed to help you become visible on Google by leveraging AI tools and maximizing the use of your best content across various social platforms.

The four stages are: Produce, Process, Post, Promote

Produce: Generate content that proves you do what you say you do in the places you say you do it in; capturing any activity done by you or your team as photos and videos.

Process: Transforming this raw content using AI tools like ChatGPT and Descript, into blog posts and web content, sprinkled with Google’s E-E-A-T components, ensuring that your content is not just helpful for your audience but also “helpful content” by Google’s standards, giving you the authentic and timeless SEO boost that your business deserves. 

Post: Distribute your processed content across various platforms to maximize reach.

Promote: Boost your visibility with targeted marketing efforts.

In some cases, we expand this into a six-stage process to ensure a solid digital foundation is in place, with an initial Plumbing phase and a final Perform (MAA) phase.

The initial stage called Plumbing is like setting up the Content Factory — the foundational elements like Google My Business (GMB) to ensure your business is easily found on Google Maps and search results.

The final stage is Perform: Once we’ve identified the most effective content using Metrics, Analysis, and Action (MAA), we fine-tune it to achieve optimal results.

We also do MAA at every stage – evaluating and adjusting your strategies based on analytical insights for continuous improvement.