How to Post an Article on WordPress

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Posting an article on WordPress is the process of taking a finished, edited article and publishing it on a WordPress site with the correct title, formatting, featured image, categories, tags, URL slug, and author attribution. This is the final step before content goes live and becomes visible to the public, search engines, and social media platforms. In the Content Factory, this task bridges the Process and Post stages.

Every piece of content in the Content Factory—whether it starts as a video, podcast, or written article—eventually needs to be posted on WordPress. Getting this step right means the article is discoverable by Google, properly attributed, correctly categorized, and ready for cross-posting across social channels. Getting it wrong means duplicate content penalties, broken URLs, missing images, or attribution errors that undermine your credibility and SEO authority.

Where WordPress Posting Fits in the Content Factory

Posting on WordPress belongs to the transition between Process and Post stages. It requires a finished article (from writing about pillar content), a web page structure (from creating a web page for pillar content), and all supporting assets like featured images and internal links. After posting, the content moves to cross-posting, Dollar-a-Day promotion, and SEO optimization.

Prerequisites

Before posting, you need the article title, the finished article text, the author’s name, a featured image (default dimensions: 1600 pixels wide by 1232 pixels tall), the login URL and credentials for the WordPress site, an account with contributor, author, editor, or admin privileges, and editing access to the NAVEQ Sheet and Content Library for tracking purposes.

Step-by-Step Posting Process

Step 1: Verify the Content Is Not a Duplicate

Check the NAVEQ Sheet to determine if the article already exists or is in progress. Also check the content library, your websites, and social media to see if the article or large sections of it exist verbatim elsewhere. Search engines penalize duplicate content, so this step is critical before you publish anything.

Step 2: Make an Entry in the NAVEQ Sheet

Before starting work, make an entry in the NAVEQ sheet following the instructions in its Instructions tab. Make sure there is a corresponding task opened in Basecamp as required by the Master Operations Process Guide. Update the NAVEQ entry as the work progresses through editing, review, approval, and posting stages.

Step 3: Log In to WordPress

Navigate to the WordPress admin login URL (for example, yourcontentfactory.com/wp-admin) and enter your credentials. If you are an external user, use the freelance account. Internal Content Factory team members can request an admin account by emailing operations@yourcontentfactory.com.

Step 4: Create a New Post and Enter the Title

Hover over “Posts” in the sidebar and click “Add New.” Enter the article title with proper capitalization—capitalize major words but not articles, prepositions, or conjunctions unless they start the title.

Step 5: Paste and Format the Article Body

Paste the draft article into the editor and format it using H2 headings for major sections and H3 headings for sub-sections. Use the formatting toolbar for bold, italics, and other visual emphasis. Make sure the heading hierarchy is correct—never skip from H2 to H4.

Step 6: Set Categories and Tags

In the Settings sidebar, assign the post to the appropriate categories and add relevant tags. Tags should be proper nouns and industry terms that help categorize the article. Focus on quality over quantity—a few precise tags are better than dozens of vague ones.

Step 7: Set the Featured Image

In the Settings sidebar, click “Set featured image” and upload or select an image. Default dimensions are 1600 pixels wide by 1232 pixels tall. The featured image appears in social shares, search results, and the blog listing page, so choose an image that clearly represents the article’s topic.

Step 8: Set the Author

For the Content Factory, the default author is Dennis Yu. If the article is a guest contributor post (third-party thoughts added to another author’s article), include “Guest Written by [Author Name]” as a by-line. If it is a guest author post (purely original content), ensure the author has a WordPress account and set the post author to their name.

Step 9: Set the URL Slug

Under Permalink in the Settings sidebar, enter the URL slug using the article title separated by dashes. Remove unnecessary words to keep the URL short and descriptive. The Blog Posting Guidelines recommend concise slugs that include the primary keyword.

Step 10: Publish and Update the Content Library

Set the publishing time (default is immediate unless told otherwise) and click Publish. After publishing, update the Content Library’s Articles tab with the article title, URL, author name, links contained in the article, whether SEO links were added, and the publication date.

Verification Checklist

After posting, verify the following. The post is viewable by the public. The URL slug is the article title separated by dashes. The body text is not a duplicate. The post title matches the article title. All images from the article are in the post. The post has relevant categories and tags. The post has a featured image. The correct author’s name appears below the title. If there is a guest contributor or guest author, their name appears in the post. The NAVEQ is updated and the Content Library is filled in completely.

Real Examples

The Google Knowledge Panel guide is an example of a properly posted article—it has a descriptive URL slug, correct author attribution, a featured image, proper H2/H3 structure, categories, and tags. The Dollar a Day Strategy article shows how a comprehensive guide gets posted with extensive internal cross-links and a clear category structure.

Related Resources

Before posting, make sure the article follows the article writing process and the web page is properly structured. After posting, cross-post across social channels and boost with Dollar-a-Day ads. For SEO optimization of posted articles, follow the Blog Posting Guidelines and the Definitive Article Guide.

Take the Next Step

Posting articles correctly is essential for building a library of discoverable, authoritative content. To learn the complete Content Factory workflow from filming through promotion, enroll in BlitzMetrics courses. If you want the BlitzMetrics team to manage posting and the full content pipeline, explore the Content Engine Package.