Get the Right Courses for You
We believe that learning by doing is the fastest way to grow your skills and career. Whether you're just curious about digital marketing or ready to dive into a specific skillset, we’ll guide you with the right courses—customized for your level and goals.
We don’t just give you theory—we help you get real-world results by learning through doing.
For Local Business Owners Who Want Results
If you run a local business, you don’t need more content or bigger budgets—you need a simple system that amplifies what already works. That’s what the Social Amplification Engine (SAE) delivers.
This is the same system we use with real businesses to generate leads, build trust, and close sales without hiring an agency or wasting ad spend.
🚀 Social Amplification Engine Course
The SAE is the exact 6-phase strategy we use to generate leads, build trust, and drive sales for local businesses, influencers, and big brands. Whether you’re just starting out or already running ads, this course shows you how to optimize everything—from content creation to targeting and boosting posts for results.

You’ll walk through:
-
Plumbing – Build your audiences and track results. With reliable analytics, you can determine where an additional ounce of effort or dollar in ad spend can make the most difference.
-
Goals – Goals are your metrics and your mission. Metrics are your numerically driven targets – cost per lead, ROI, revenue, traffic, and so forth. Your mission must be authentically defined in the WHY of your brand – authentic statements that drive content that converts at each stage of the funnel.
-
Content – Your Content is tied to these funnel metrics and audience segments – posts to boost to drive ticket/ merchandise sales, sponsored content to drive partner activations, videos to drive database growth, and so forth.
-
Targeting – Target your content to multiple owned audiences (Facebook remarketing, Google remarketing, email remarketing, app remarketing, tie-ins with your CRM), and core audiences (lookalike audiences for each conversion type, media/influencer targets, related interest targets).
-
Amplification – Amplify the most important pieces of content that will attract the most relevant people and drive engagement; intensify promotional efforts to the engaged crowd for conversions; place brand content in the News Feeds of influencers to incept the media.
-
Optimization – Use analytics to determine where to put your additional effort or dollar in ad spend. Expand on working audiences, tweak bidding, and creatives where necessary, re-allocate budgets, and always measure your performance in terms of your content and targeting against your goals to define success.
Follow the checklists. Run real campaigns. Get measurable results.
🛠 Digital Plumbing Course

You can’t improve what you don’t track. This course shows you how to:
-
Set up Google Tag Manager to track actions on your site
-
Build remarketing audiences from your website, emails, and app users
-
Use one central tool to manage all your tracking pixels (Google, Facebook, etc.)
-
Avoid developer delays by controlling your own tracking setup
-
Prepare your business for smarter, more targeted ads
Digital plumbing is the foundation of every high-performing marketing system.
📚 Content Marketing Course

You don’t need fancy ads to get attention— you need real stories.
This course teaches you how to:
-
Collect testimonials and organic content from customers, partners, and team members
-
Use the 6 Phases of Authority Collection to build trust at scale
-
Turn one piece of content into many assets (posts, blogs, short videos, etc.)
-
Build a content library that brings in more leads over time
-
Repurpose what you already have to hit your business goals
People trust people. Start using that to your advantage.
💵 Dollar-a-Day Course
What is Dollar-a-Day?
It’s a simple, repeatable method to boost your best-performing content to the right people—for just one dollar per day. Instead of wasting money on untested ads, you only promote what already works.
This course teaches you how to use Dollar-a-Day across Facebook, YouTube, Twitter, and TikTok to drive leads, increase conversions, and build trust at scale.
Inside, you’ll learn:
-
How to set up and manage campaigns using Meta Business Manager
-
The basics of creating public figure pages
-
How to spot high-performing posts and know when to boost them
-
When to pause or kill underperforming ads
-
How to use signals (likes, comments, shares) to guide decisions
-
Using video topics and the Topic Wheel to create content that sticks
-
How to sequence content so you build trust before selling
-
Setting location, age, and audience targeting without wasting money
-
Amplifying a post from your page vs. Ads Manager—and when to use each
-
How to apply the ADUCATE model to create effective long-form video ads
We walk you through Dollar-a-Day on each major platform:
-
Facebook – Boost page posts to build brand authority
-
Twitter – Gain influence by putting your best tweets in front of the right people
-
YouTube – Promote videos to increase watch time and retarget engaged viewers
-
TikTok – Target short-form video viewers and bring them into your funnel
✅ This course works best if you already have satisfied customers, a solid product or service, and a few pieces of content that have performed well organically.
If you’d prefer to work directly with Dennis and our team to implement this, check out our Dollar-a-Day coaching program.
How do you improve your ads and use it to grow your business?
Let a master marketer, businessman, and analytics designer show you how!

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across the agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you..
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Just Starting Out? Join Our Path for Young Adults
If you're a young adult and you're not sure what digital marketing is or where to begin, we’ve created a free onboarding path just for you.
We built this for students, recent grads, or anyone under 25 who wants to build real skills that get results—and maybe even land a job while you’re learning!
What You’ll Learn:
How to grab attention with short-form video—on your phone, with no fancy editing
How to turn one piece of content into many, so you're never stuck on what to post
How to build your personal brand from scratch, even if you’ve never posted anything before
How to get your content seen by the right people—using just $1/day
We’ve used these exact same frameworks to train thousands of young adults who now run ads, build personal brands, and manage social media for real businesses.
This isn’t theory—it’s hands-on training with simple tools and proven checklists. You’ll have everything you need to take action right away.
Just fill out the form and we’ll send your access.
You don’t need experience. You don’t need a degree.
You just need to be willing to learn.
Let’s build your skills—step by step.
Get Access to Your Starter Course
Submit
\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id="14" ][cs_element_layout_row _id="15" ][cs_element_layout_column _id="16" ][cs_element_headline _id="17" ][cs_content_seo]For Local Business Owners Who Want Results\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id="18" ][cs_element_layout_column _id="19" ][cs_element_gap _id="20" ][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id="21" ][cs_element_layout_column _id="22" ][cs_element_text _id="23" ][cs_content_seo]If you run a local business, you don’t need more content or bigger budgets—you need a simple system that amplifies what already works. That’s what the Social Amplification Engine (SAE) delivers.
This is the same system we use with real businesses to generate leads, build trust, and close sales without hiring an agency or wasting ad spend.\n\n[/cs_content_seo][cs_element_gap _id="24" ][cs_element_headline _id="25" ][cs_content_seo]🚀 Social Amplification Engine Course\n\n[/cs_content_seo][cs_element_gap _id="26" ][cs_element_text _id="27" ][cs_content_seo]The SAE is the exact 6-phase strategy we use to generate leads, build trust, and drive sales for local businesses, influencers, and big brands. Whether you’re just starting out or already running ads, this course shows you how to optimize everything—from content creation to targeting and boosting posts for results.\n\n[/cs_content_seo][cs_element_gap _id="28" ][cs_element_image _id="29" ][cs_element_gap _id="30" ][cs_element_text _id="31" ][cs_content_seo]You’ll walk through:
Plumbing – Build your audiences and track results. With reliable analytics, you can determine where an additional ounce of effort or dollar in ad spend can make the most difference.
Goals – Goals are your metrics and your mission. Metrics are your numerically driven targets – cost per lead, ROI, revenue, traffic, and so forth. Your mission must be authentically defined in the WHY of your brand – authentic statements that drive content that converts at each stage of the funnel.
Content – Your Content is tied to these funnel metrics and audience segments – posts to boost to drive ticket/ merchandise sales, sponsored content to drive partner activations, videos to drive database growth, and so forth.
Targeting – Target your content to multiple owned audiences (Facebook remarketing, Google remarketing, email remarketing, app remarketing, tie-ins with your CRM), and core audiences (lookalike audiences for each conversion type, media/influencer targets, related interest targets).
Amplification – Amplify the most important pieces of content that will attract the most relevant people and drive engagement; intensify promotional efforts to the engaged crowd for conversions; place brand content in the News Feeds of influencers to incept the media.
Optimization – Use analytics to determine where to put your additional effort or dollar in ad spend. Expand on working audiences, tweak bidding, and creatives where necessary, re-allocate budgets, and always measure your performance in terms of your content and targeting against your goals to define success.
Follow the checklists. Run real campaigns. Get measurable results.\n\n[/cs_content_seo][cs_element_gap _id="32" ][cs_element_button _id="33" ][cs_content_seo]TAKE THE SOCIAL AMPLIFICATION COURSE\n\n[/cs_content_seo][cs_element_gap _id="34" ][cs_element_headline _id="35" ][cs_content_seo]🛠 Digital Plumbing Course\n\n[/cs_content_seo][cs_element_gap _id="36" ][cs_element_image _id="37" ][cs_element_gap _id="38" ][cs_element_text _id="39" ][cs_content_seo]You can’t improve what you don’t track. This course shows you how to:
Set up Google Tag Manager to track actions on your site
Build remarketing audiences from your website, emails, and app users
Use one central tool to manage all your tracking pixels (Google, Facebook, etc.)
Avoid developer delays by controlling your own tracking setup
Prepare your business for smarter, more targeted ads
Digital plumbing is the foundation of every high-performing marketing system.\n\n[/cs_content_seo][cs_element_gap _id="40" ][cs_element_button _id="41" ][cs_content_seo]TAKE THE DIGITAL PLUMBING COURSE\n\n[/cs_content_seo][cs_element_gap _id="42" ][cs_element_headline _id="43" ][cs_content_seo]📚 Content Marketing Course\n\n[/cs_content_seo][cs_element_gap _id="44" ][cs_element_image _id="45" ][cs_element_gap _id="46" ][cs_element_text _id="47" ][cs_content_seo]You don’t need fancy ads to get attention— you need real stories.
This course teaches you how to:
Collect testimonials and organic content from customers, partners, and team members
Use the 6 Phases of Authority Collection to build trust at scale
Turn one piece of content into many assets (posts, blogs, short videos, etc.)
Build a content library that brings in more leads over time
Repurpose what you already have to hit your business goals
People trust people. Start using that to your advantage.\n\n[/cs_content_seo][cs_element_gap _id="48" ][cs_element_button _id="49" ][cs_content_seo]TAKE THE CONTENT MARKETING COURSE\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id="50" ][cs_element_layout_row _id="51" ][cs_element_layout_column _id="52" ][cs_element_headline _id="53" ][cs_content_seo]💵 Dollar-a-Day Course\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id="54" ][cs_element_layout_row _id="55" ][cs_element_layout_column _id="56" ][cs_element_text _id="57" ][cs_content_seo]What is Dollar-a-Day?
It’s a simple, repeatable method to boost your best-performing content to the right people—for just one dollar per day. Instead of wasting money on untested ads, you only promote what already works.\n\n[/cs_content_seo][cs_element_gap _id="58" ][cs_element_video _id="59" ][cs_element_gap _id="60" ][cs_element_text _id="61" ][cs_content_seo]This course teaches you how to use Dollar-a-Day across Facebook, YouTube, Twitter, and TikTok to drive leads, increase conversions, and build trust at scale.
Inside, you’ll learn:
How to set up and manage campaigns using Meta Business Manager
The basics of creating public figure pages
How to spot high-performing posts and know when to boost them
When to pause or kill underperforming ads
How to use signals (likes, comments, shares) to guide decisions
Using video topics and the Topic Wheel to create content that sticks
How to sequence content so you build trust before selling
Setting location, age, and audience targeting without wasting money
Amplifying a post from your page vs. Ads Manager—and when to use each
How to apply the ADUCATE model to create effective long-form video ads
We walk you through Dollar-a-Day on each major platform:
Facebook – Boost page posts to build brand authority
Twitter – Gain influence by putting your best tweets in front of the right people
YouTube – Promote videos to increase watch time and retarget engaged viewers
TikTok – Target short-form video viewers and bring them into your funnel
✅ This course works best if you already have satisfied customers, a solid product or service, and a few pieces of content that have performed well organically.
\n\n[/cs_content_seo][cs_element_text _id="62" ][cs_content_seo]If you’d prefer to work directly with Dennis and our team to implement this, check out our Dollar-a-Day coaching program.\n\n[/cs_content_seo][cs_element_gap _id="63" ][cs_element_button _id="64" ][cs_content_seo]TAKE THE DOLLAR A DAY COURSE\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id="65" ][cs_element_layout_row _id="66" ][cs_element_layout_column _id="67" ][cs_element_text _id="68" ][cs_content_seo]How do you improve your ads and use it to grow your business?\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id="69" ][cs_element_layout_column _id="70" ][cs_element_text _id="71" ][cs_content_seo]Let a master marketer, businessman, and analytics designer show you how! \n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id="72" ][cs_element_layout_column _id="73" ][x_image type="circle" src="60698:full" alt="" link="false" href="#" title="" target="" info="none" info_place="top" info_trigger="hover" info_content=""][/cs_element_layout_column][cs_element_layout_column _id="75" ][cs_element_text _id="76" ][cs_content_seo]Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across the agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you..
\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][/cs_content]
