We wanted to know what happens when you take several professionals who are leaders in their fields and ask them to make a free standing structures out of spaghetti and a marshmallow? Here are the rules: You get 20 sticks of dried spaghetti, 1 yard of string, 1 yard of tape and one marshmallow. The goal is to make to …
Determine the right audience size by using friend-of-fan targeting
We previously talked about using exclusion targeting to refine your campaigns, now let’s delve into how to find the right size for your audience. This technique is not exactly a negative filter, but one of my favorite tactics when choosing audiences is to use friend of fan targeting. Let’s say that this audience of 68,000 is too big for my …
How Will Facebook Graph Search Change Sponsored Results?
With Facebook’s announcement of Graph Search, marketers anxiously awaited to see how they could take advantage of the new real estate. Look at all that space! Last fall, “Sponsored Results” started appearing in the search bar. Even though there isn’t much traffic, these ad units are surprisingly powerful. We’ve seen CTR in the 5-10% range, and CPCs of $0.05 – …
Creative Ways We Use Custom Audiences at Content Factory
Custom audiences are one of the many Facebook marketing tools we use to do thoughtful analysis that makes a real impact. The purpose of a custom audience is to target your entire list or specific segments of your list exclusively but the application of custom audiences goes far beyond that. To create a custom audience, prepare your list (or segment) …
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