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In today’s competitive job market, having a strong personal brand and practical experience can make all the difference. Keith Quesenberry is a seasoned advertising professional with two decades of industry experience. In a short interview, he explains how he’s helping his students develop their personal brand through digital marketing.
It Is Never Too Early To Start Building Your Personal Brand
Each semester, in his Digital Marketing class, Keith asks his students to create a blog. He explains that having a blog helps his students build their personal brands. It also helps them see the benefits of combining digital marketing with their interests.
I always have the students create a blog and it builds their personal brand and it combines marketing digital with their interests.
Keith Quesenberry
A Success Story
Keith shares that one of his students, who had a particular affinity for Tough Mudder, an obstacle course challenge, created a blog about the topic. She used the blog to showcase her dedication to the event and willingness to take on challenges.
She was applying for an internship, and before she completed filling out the application, someone called her to offer her the internship. They noticed her because she demonstrated that she was doing it while learning.
The Power of Digital Marketing
That’s the power of using digital marketing to build your personal brand. Make no mistake. It’s not about your resume. It’s about your personal brand. You have to look at it from a bigger perspective. Other university professors like Keith have many years of experience in digital marketing, and they can help transform the education system into something that fits the present landscape.
Keith understands the significance of practical experience in complementing traditional classroom learning. His teaching methodology encourages students to understand marketing strategies and to practice them. His students gain valuable insights and develop a deeper understanding of digital marketing by engaging in hands-on exercises.
The Future of Education
The collaboration between academia and industry professionals holds the potential to reshape the education system. It does not discredit the value of formal education. It enhances it instead by integrating real-world experiences. Keith’s approach gives students a competitive edge, allowing them to hit the ground running and thrive in their chosen fields.
Keith Quesenberry’s journey and teaching methods should inspire those seeking to provide meaningful educational experiences. By focusing on digital marketing and practical application, Keith empowers students to develop their skills, build their personal brands, and stand out in the job market. As the landscape of education continues to evolve, embracing innovative approaches like Keith’s will help bridge the gap between academia and industry.
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.