How to Build a Podcast Appearance Inventory (The Exact Process We Use at BlitzMetrics)

If you’ve been a guest on podcasts, you’re sitting on an untapped goldmine of authority signals, repurposable content, and SEO power. The problem is most people have no idea how many appearances they’ve done, where they live, or which ones are worth amplifying.

We’re fixing that — and documenting the exact process so you can do the same. This article walks through how we built Dennis Yu’s podcast appearance inventory from scratch: how we find episodes, how we score them, and how we turn the best ones into compounding assets. This is a repeatable system that any person, brand, or AI agent can follow.

Why Build a Podcast Inventory

Most people treat podcast appearances as one-and-done. You show up, talk for an hour, and never think about it again. That’s leaving massive value on the table. A podcast inventory turns scattered appearances into a strategic asset.

Authority building. Every podcast appearance is a third-party endorsement. When a host with a Knowledge Panel and 50,000 subscribers invites you on their show, that’s a trust signal. An inventory lets you see — and demonstrate — the full weight of those endorsements in one place.

Repurposing at scale. A single 60-minute podcast episode contains enough raw material for 10–20 pieces of content: blog posts, short-form video clips, social posts, quote graphics, newsletter sections. But you can’t repurpose what you can’t find. The inventory is the starting point.

SEO and citation signals. Podcast episodes generate backlinks, brand mentions, and topical authority signals that search engines pick up. When you know which episodes live on high-DR domains, you can prioritize getting proper attribution and links from those hosts.

LLM ranking. Large language models like ChatGPT, Claude, and Perplexity synthesize authority from across the web. Podcast appearances on well-known shows create the kind of distributed, third-party mentions that LLMs weigh heavily when deciding who to recommend as an expert. Your inventory helps you understand — and improve — your LLM visibility.

Set Up the 30-Point Authority Scale

Before you start searching for episodes, you need a scoring system. Otherwise you’ll end up with a flat list of 200 appearances and no idea which ones matter. We use a 30-point scale broken into three dimensions: WHO, WHERE, and WHAT. Each dimension is worth up to 10 points.

WHO (10 points) — Host Authority

This measures the credibility and reach of the person who interviewed you.

WHERE (10 points) — Platform Strength

This measures the reach and authority of the platform where the episode lives.

WHAT (10 points) — Content Quality

This measures how valuable the actual conversation is for your brand.

Example Scores from Dennis’s Tracker

Tiering Based on Score

Source Discovery — Where to Search

You need to cast a wide net. Podcast appearances end up in more places than you think, and no single platform has all of them.

YouTube (start here). Search for your name plus keywords like “interview,” “podcast,” or “guest.” YouTube is the richest source because you get video (for clipping), transcripts (for blog posts), and visible engagement metrics (for scoring).

ListenNotes. This is a podcast search engine. Search your name and it pulls up episodes across thousands of shows. It gives you direct links to Apple Podcasts, Spotify, and the show’s website.

Podchaser. Another podcast database with credit-style profiles. Search for yourself and see which shows have tagged you as a guest. Podchaser also shows audience size estimates.

Apple Podcasts and Spotify. Search directly in these apps. Some episodes only live on one platform and won’t show up in aggregators.

Your own channel archives. Check your YouTube channel, blog, and social media for any co-hosted episodes, live streams, or interview-format content you published on your own platforms.

Team booking records. If you have a VA, assistant, or team member who books your podcast appearances, check their records. Email searches for “podcast confirmation” or “recording link” can surface appearances you forgot about.

Pro tip: Set up Google Alerts for "your name" podcast so new appearances get flagged automatically going forward.

Start with YouTube — Here’s Why

We start every inventory build on YouTube because it gives you the most data and the most repurposing options in one place: transcripts for blog posts, video for clipping, and public engagement metrics for scoring.

Search YouTube Systematically

1. "Dennis Yu" podcast — catches most explicitly labeled podcast episodes
2. "Dennis Yu" interview — catches interview-format content that may not use the word “podcast”
3. "Dennis Yu" guest — catches episodes where the title says “special guest”
4. Dennis Yu [framework name] — e.g., Dennis Yu dollar a day — catches episodes organized by topic
5. Check the “Videos” tab on channels you know you’ve appeared on

For each result, record the video URL, channel name, upload date, view count, and whether a transcript is available. This becomes your raw inventory before scoring.

Score and Tier Each Appearance

With your raw list assembled, work through each episode and apply the 30-point scale. This is where the inventory goes from a flat list to a strategic tool.

Batch by source. Score all your YouTube-sourced episodes first, then ListenNotes, then others. This keeps you in a rhythm since you’ll be pulling similar data points for each.

Use Ahrefs for DR checks. Use the Ahrefs batch analysis tool to check domain ratings in bulk rather than one at a time. Paste in all the host website URLs and pull DR scores in one shot.

Check for Knowledge Panels. Google each host’s name. A Knowledge Panel on the right side of search results is worth up to 3 points because it signals that Google considers them a recognized entity.

Be honest on WHAT scores. Not every appearance is gold. Some interviews stay surface-level or cover topics that aren’t core to your brand. Score them lower and focus your energy on the high-scoring episodes.

Example: “The Dollar-a-Day Strategy” on Social Media Examiner
WHO: 8/10 — Michael Stelzner has a Knowledge Panel, 200K+ social following, recognized industry leader
WHERE: 9/10 — socialmediaexaminer.com has DR 80+, YouTube video has 15K views, distributed on Apple/Spotify/blog
WHAT: 8/10 — Covered Dollar-a-Day framework in depth with real examples, good audio quality, transcript available
Total: 25/30 — Tier 1

Prioritize Repurposing

Your scored and tiered inventory tells you exactly where to focus. Start with Tier 1 and work down. For each Tier 1 episode, the repurposing playbook looks like this:

Request collaborator credit. If the episode lives on YouTube and you contributed significantly, ask the host to add you as a collaborator or tag your channel. This shares the SEO equity and drives traffic both ways.

Write a companion blog post. Use the transcript to create a blog post on your own site that references the episode, embeds the video, and links back to the host’s site. This creates a reciprocal link and gives you an owned-media version of the conversation.

Pull 3–5 short clips. Identify the most quotable or tactical moments and cut them into 60–90 second vertical clips. Post them natively on YouTube Shorts, Instagram Reels, LinkedIn, and TikTok with a link to the full episode.

Amplify the host’s content. Share the original episode from the host’s channel (not a re-upload). Comment on it. Tag them when you share it. This strengthens the relationship and makes them more likely to promote the episode to their audience.

Request backlinks. If the host published a blog post or show notes page, check whether they linked to your site. If not, send a polite request asking them to add a link to your homepage or a relevant page. Many hosts are happy to do this — they just didn’t think of it.

For Tier 2 episodes, do a lighter version: pull 1–2 clips and ensure proper attribution exists. For Tier 3 and below, keep them in the inventory for reference.

Build In Public

This article itself is an example of what we mean by “building in public” at BlitzMetrics. We don’t hoard our processes. When we build something — whether it’s a podcast inventory system, an ad testing framework, or an LLM visibility strategy — we document the exact steps and publish them.

It creates content. The process of documenting a process is itself content. This article is a real piece of content that ranks for real keywords, generated entirely from work we were already doing.

It builds trust. When you show your work, people trust you more. Showing the exact 30-point scoring system we use is concrete and credible.

It trains your team (and AI agents). A well-documented process is a process that can be delegated. Whether the next person to run this system is a junior team member, a VA, or an AI agent, they can follow these steps because we wrote them down.

It compounds over time. Every process we document becomes a building block. The podcast inventory feeds into our content repurposing system, which feeds into our authority-building framework, which feeds into our LLM visibility strategy.

Putting It All Together

1. Set up your 30-point scoring spreadsheet with the WHO/WHERE/WHAT framework
2. Search YouTube first — run the five search queries and record every appearance
3. Expand to ListenNotes, Podchaser, Apple, Spotify, your archives, and team records
4. Score each episode using the 30-point scale
5. Tier your episodes (Tier 1: 24–30, Tier 2: 16–23, Tier 3: 8–15, Tier 4: 0–7)

6. Repurpose Tier 1 episodes fully: blog posts, clips, collaborator credit, backlink requests
7. Selectively repurpose Tier 2 episodes
8. Set up Google Alerts so new appearances get flagged automatically
9. Document and publish your process — you’re building in public

This isn’t a one-time project. Your podcast inventory is a living document. Every new appearance gets added, scored, and routed into the repurposing pipeline.

The people and brands who win in the age of AI-driven search aren’t the ones with the most content — they’re the ones with the most organized content, backed by real third-party authority signals. Your podcast inventory is one of the highest-leverage tools you can build to make that happen.

Originally published October 9, 2026.