Below you'll find a list of all posts that have been tagged as “Marketing”
In February, I spoke at the Affiliate World Dubai Conference, which hosted some of the biggest names in affiliate marketing and e-commerce. François Beaudry was one of them. François Beaudry, the President and Founder of VIA Communication, approached me after my presentation and asked about my perspective on the Future of SEO. I explained to him that Google’s search results …
Josh Konigsberg and I will discuss why making decisions based on marketing data is essential for your Law Firm’s growth. A law firm marketing scorecard turns that data discipline into a simple first diagnosis. But first, let me share my background and how I became interested in leveraging data for better business growth. I’m an old-school search engine engineer, having …
I had a great chat with my friend Richard Kaufman on his podcast, Vertical Momentum, where we broke down what actually works in SEO today. It’s not about what the gurus say or what some random agency tells you. What actually works is what we do every day with real clients. Here’s what we covered, boiled down so you can …
This is about the time, when we met on Duda’s platform to discuss how to drive leads for agencies using SEO. There was Dan Ulin, Liana Ling, Dennis Yu, Will Troup and they were hosted by Ulrika Viberg. Dennis began by saying, “If you’re going to teach something, you better have demonstrated world-class skills, right? That’s the ethos we live …
Dennis pointed out a common issue in industries like healthcare, where the sales cycle can drag on for 12 to 18 months due to intricate approval processes. In such cases, waiting for a lead to mature before optimizing campaigns is just not practical. The key, according to Dennis, lies in what he calls “digital plumbing.” So, what’s digital plumbing? It’s …
In the digital age, businesses often pay hefty fees to SEO Agencies to ensure visibility online. These agencies claim expertise in Search Engine Optimization, a primary strategy designed to draw attention and drive traffic. But with an abundance of SEO Agencies offering their services, how can one discern genuine effort from empty promises? Are you truly getting the value and …
Do you have any idea why most landing pages appear terrible? Because most of the time, what most people do is have this video where everyone gets exactly the same experience. But people have different questions, they have different needs, and they have different perspectives. So instead of making your client go through everything, try to figure out what’s going …
I do believe that a lot of people are just in takeoff mode right now. I’ve been hearing it all my life. We are in takeoff mode but in a very different way now because most of us live on the internet with just our phones. It has given us a sense of true democracy and power. Now is the …
Paul Ryaznanov CEO of MageCloud(a full-service eCommerce Agency) interviewed Dennis Yu on Facebook Ads. Paul is working on eCommerce and helping brands maximize their revenue alongside helping them with marketing. He has the best combo of knowledge and skills, and he is one of the leading service provider agencies (MageCloud) on eCommerce services. This article is part of the Content …
Most small businesses or marketing agencies start out by saying “yes” to everything. This is not surprising because when you’re figuring out how to generate leads, the focus is often on getting money through the door as quickly as possible. And sure, in the short term, that might seem like the easiest way to gain traction. More customers mean more …
As Digital Marketing Manager at Particle, a direct-to-consumer men’s personal care brand, I spend a great deal of time and effort trying to figure out what creative assets work best in our digital ads. I test new static images and videos practically every day to improve click-through rates (CTRs) and increase sales at the lowest possible cost per acquisition (CPA). …
We’re going to talk about authority versus fakery, and the reason why I wanted to share this is that I’ve been seeing so many of these fake influencers, and it just drives me nuts. When you look at the flow of social media feeds, you’ll notice how it’s driven by algorithms. I see this as a continuum that will increasingly …
