SEO for fashion business

Boosting Conversions for Underground Clothing: Where Fashion Meets SEO

This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. John Stiles runs Underground Clothing, an e-commerce fashion business in Calgary, Canada, and wanted to optimize his website for better conversion. He recently joined the Canada Digital Adoption Plan, …

VAs leveraging AI

Active Listening and Critical Thinking: Key Mindsets for Leveraging AI

In preparing for my interview with Liana Ling, CEO of AdSkills, I used ChatGPT for brainstorming questions and lighthearted comments. This experience highlighted how AI can enhance our communication when we provide clear context. This is the interview-prep leaf — active listening before Coach Yu with Liana — hanging from the reputation limb. It is not the relationship master. The …

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Mastering SEO In-House: How Moffitt Services Can Take Control

SEO can be a game-changer for any business, especially for niche industries like fuel delivery, where visibility can directly impact customer acquisition and retention. If you’ve ever wondered how to grow your online presence in a competitive market, you’re not alone. I recently had a video conversation with Landri Clair, the marketing lead at Moffitt Services, a Texas-based fuel distributor, …

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Boosting Local SEO for Home Care Providers: Insights from A Place At Home

Home care service providers often afraid to touch their own marketing and instead pay high fees to agencies that don’t deliver real results. A Place At Home offers compassionate in-home care assistance for seniors. Stacey Eisenberg runs the North Austin franchise , and the franchisees are unhappy with their marketing company and the recent changes made to their website. In …

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How a Google Ads ‘Expert’ Ruined Xhesika Ruzsa’s Business

Xhesika Ruzsa reached out to me, so I audited her website and Google Ads campaign. Seven years ago, Xhesika and her husband started an epoxy and polished concrete flooring business. She managed all the marketing herself, from Facebook ads to Google Ads. Now, they’ve grown to a team of 15. Three months ago, Xhesika took a call from the Google …

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SEO Audit for Star Heating & Cooling: How to Improve Your HVAC Business’s Online Presence for Better Results

This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. Star Heating & Cooling, an HVAC company serving the Noblesville, Indiana area, ran a multi-week audit with Dennis Yu that exposed an overpriced legacy SEO vendor, a five-year-old underperforming …