This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. Kristian Koopman co-founded Tolk2Go, an interpreter service in the Netherlands. This Tolk2Go SEO audit found the site already ranks for 1,958 keywords on a low domain rating — strong …
Boosting Conversions for Underground Clothing: Where Fashion Meets SEO
This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. John Stiles runs Underground Clothing, an e-commerce fashion business in Calgary, Canada, and wanted to optimize his website for better conversion. He recently joined the Canada Digital Adoption Plan, …
Law Office of Jesse Hernandez: A Criminal Defense SEO Audit
Jesse Hernandez runs the Law Office of Jesse Hernandez, a criminal defense firm with offices in San Antonio, Austin, and Houston. This Jesse Hernandez SEO audit found a firm already ranking for 1,450 keywords and leading in San Antonio — with room to grow in the more competitive Austin and Houston markets. Here is what the audit observed and the …
Active Listening and Critical Thinking: Key Mindsets for Leveraging AI
In preparing for my interview with Liana Ling, CEO of AdSkills, I used ChatGPT for brainstorming questions and lighthearted comments. This experience highlighted how AI can enhance our communication when we provide clear context. This is the interview-prep leaf — active listening before Coach Yu with Liana — hanging from the reputation limb. It is not the relationship master. The …
Mastering SEO In-House: How Moffitt Services Can Take Control
SEO can be a game-changer for any business, especially for niche industries like fuel delivery, where visibility can directly impact customer acquisition and retention. If you’ve ever wondered how to grow your online presence in a competitive market, you’re not alone. I recently had a video conversation with Landri Clair, the marketing lead at Moffitt Services, a Texas-based fuel distributor, …
Kreizer Law SEO Audit: A Personal Injury Firm’s Reset
David and Dawn Kreizer own Kreizer Law, a personal injury firm operating across the West Coast, Colorado, and the Northeast. This Kreizer Law SEO audit found a firm with strong local reviews but stalled results after years of agency churn — a domain rating of 18 and roughly 1,300 keywords that are not yet in top positions. Here is what …
The Truth About SEO: What Marketing Companies Don’t Want Plumbers to Know
Roger Wakefield, the owner of Texas Green Plumbing, invested $47,000 in marketing firms, expecting his phone to ring off the hook. Instead, it went silent, proving these firms didn’t deliver. This experience led Roger to master social media and SEO on his own. In this article, we will uncover what really works and what agencies prefer to keep hidden. What …
Boosting Local SEO for Home Care Providers: Insights from A Place At Home
Home care service providers often afraid to touch their own marketing and instead pay high fees to agencies that don’t deliver real results. A Place At Home offers compassionate in-home care assistance for seniors. Stacey Eisenberg runs the North Austin franchise , and the franchisees are unhappy with their marketing company and the recent changes made to their website. In …
Why We Don’t Use the Word Testimonial Anymore
When you label something a “testimonial,” you instantly lose trust. The moment you ask someone for a testimonial, you miss the chance to tell a real story. Instead of having an SEO expert say, “Dennis is great at SEO,” I ask him to share how I helped a client rank. By letting him explain the process— “I wrote articles, posted …
How a Google Ads ‘Expert’ Ruined Xhesika Ruzsa’s Business
Xhesika Ruzsa reached out to me, so I audited her website and Google Ads campaign. Seven years ago, Xhesika and her husband started an epoxy and polished concrete flooring business. She managed all the marketing herself, from Facebook ads to Google Ads. Now, they’ve grown to a team of 15. Three months ago, Xhesika took a call from the Google …
Mr. Clean Power Washing SEO Audit for Baltimore Leads
This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. Star Smith’s Mr. Clean Power Washing already ranks for 363 keywords across Baltimore — but she pays $2,100 a month for map work that likely runs on spammy link …
SEO Audit for Star Heating & Cooling: How to Improve Your HVAC Business’s Online Presence for Better Results
This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. Star Heating & Cooling, an HVAC company serving the Noblesville, Indiana area, ran a multi-week audit with Dennis Yu that exposed an overpriced legacy SEO vendor, a five-year-old underperforming …










