How we map a personal brand privately — people graph, topic wheel, and money tree

Meta article — following the meta article prompt. Ship It Styled: a live people graph (password-protected working copy), the topic wheel and money tree as the sibling pair, and an access table that names what we have versus what still sits with the client editor.

The job was not “draw a pretty org chart.” It was: do we have everything we need to start tuning a personal brand, and if we can map it, show how connected the person already is — privately, on a password-protected tree of faces, each face a page of proof.

Worked example: Derek Moneyberg (Claude Setup, paid). Production is still ClickFunnels on moneyberg.com. There is no WordPress application password on his domains. So the working copy lives under the existing entity home at dennisyu.com/derek/, behind WordPress’s native password gate — not a query string.

Access first — then the map

Jake (lead editor) took the ACL list to Derek. Muzamil already landed GoHighLevel and ClickFunnels on access@localservicespotlight.com (12 Aug). That is real progress. Google, YouTube, Facebook, Instagram, GBP, and DNS for derekmoneyberg.com are still with Derek, which is the right caution for a security-conscious operator — not a stall. Dylan Haugen is R&A on the Basecamp Overview.

System Status What that means
GoHighLevel PARTIAL Granted 12 Aug to access@. Browser session still blocked on a Google passkey.
ClickFunnels (moneyberg.com) PARTIAL Granted 12 Aug. Live /main is 200. No usable CF session yet.
WordPress / app password on his domains MISSING Production is not WordPress. Publish rail cannot point at moneyberg.com.
Google (GSC / GA / GTM / Ads / GBP) MISSING Still on the ACL Jake is walking through with Derek.
YouTube / Facebook / Instagram MISSING Same list.
Ahrefs + public RSS HAVE 346 podcast items. Enough to map relationships without a login.

Verdict: we can map and stage. We cannot tune production yet. Public inventory does not wait on a CMS grant.

The three maps, as a pair plus a people graph

The topic wheel is what he talks about. The money tree is which URLs collect that talk into money. The people graph is who he is already in the room with. All three are password-protected on the working example:

  • People map — face bubbles, color = authority band, size = influence, each face a child page
  • Topic wheel — WHAT / HOW / WHY, every chip a link
  • Money tree — honest: Apple podcast Fed, moneyberg.com/main Thin, derekmoneyberg.com bio Bare

Photos follow the leaderboard visual standard: Wikipedia (proxied through weserv.nl) for the UFC / ADCC names, then a colored monogram. Kayla Harrison stays a monogram on purpose — her current wiki thumbnail is the wrong photo. Green pills only on real personal-name domains (Sean Kelly, Dennis Yu, Dylan Haugen).

How connected

23 people around Derek, plus him at the center. Inner ring is documented high-authority conversations (Randy Couture, Holly Holm, Chuck Liddell, Chael Sonnen, Gordon Ryan, Merab Dvalishvili, the Machida / Teixeira / Mir cluster, Flex Wheeler, Ariel Helwani, Sean Kelly). Outer ring is the featured-conversation hosts already stubbed on the working example, plus the builder layer (Dennis, Dylan) and the Moneyberg team (Jake, Tony, Ryan Schullo) and the introducer (Ryan White).

Strongest first-party URL we already own: Derek on Digital Social Hour #596. The podcast RSS is 346 items — that is the proof engine, not a follower screenshot.

Why it is on dennisyu.com, not moneyberg.com

moneyberg.com is ClickFunnels. derekmoneyberg.com still serves “BIO STORY COMING SOON” (noindex). Publishing a public encyclopedia page about a consent-required Grokipedia slug onto Dennis’s indexable site would be the wrong SERP. The password gate is the working copy until Jake and Derek grant a host we can write to. HTML is staged locally for that paste.

Anonymous GET of the map URL returns WordPress’s native password form (HTTP 200, post_password field, no map markup, no password in the HTML). REST with the page password returns the graph marker. Same contract as Sigrun’s team board — a real password, not ?m= obscurity.

What this run taught

  • An access thread that says “✓ GoHighLevel” is not the same as a session you can drive. Name PARTIAL until a browser or API call actually works.
  • Do not wait on CMS access to map public relationships. RSS titles are enough to score a first graph.
  • Do not invent a WordPress app password for a ClickFunnels site. Stage the HTML; publish the working copy where the rail already exists.
  • Child pages do not inherit the parent password. Set it on every node or a bubble 200s into a public bio.

Method pages: Topic Wheel · Money Tree · How we build people pages · Application passwords. Working entity home: dennisyu.com/derek/.

Internal job record: 2026-08-19-cursor-grok-derek-moneyberg-private-map.md in the private agent-notes folder (public blob URLs 404).

Dennis Yu
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands. Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring. Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances.