Conversion is often thought about too simply. We go from an impression, to a click, and then a conversion. But what if that click doesn’t lead to a conversion? People are not inclined to buy after one interaction with your ad. Finding out what is going on in between the impression and conversion is not easy. Your audience could click …
OUCH: Be Careful When You Edit Audiences or This Will Happen!
by Elliot Drake I made a mistake…The good news is that you can benefit from my mistake by not doing what I did.We have hundreds of saved audiences that we use for boosting posts at Content Factory. This saves us a ton of time when we run promotions since we can select our audiences from a list, but you must …
The Art of Mentoring at Scale: Creating an Environment of Growth
Preach What You Have Practiced But do you really? No, not until you spend time driving and getting a feel for the car and the rules of the road. That’s where your parents (mentor) come in, sitting shotgun and giving clear directions while gripping the grab handle for dear life. Mentoring is becoming a lost art because people don’t properly …
How to Tie Your KILLER Content with a KILLER Strategy
They spend long, tedious hours researching, planning, and writing their seasonal content that is quickly outdated and that they will have to redo the following year. At Content Factory, we ditched the content calendar years ago and now create content based on what is valuable and relevant to our audience. We then sequence our content into different customer journeys so that …
Dennis Yu’s Advice for Digital Marketing Rookies
I am new to the digital marketing scene and know there are many hurdles to grasping the concepts, strategies, and tactics involved. Dennis Yu is the Co-Founder and CTO of Content Factory and a leading expert in digital marketing. He was welcome enough to share with us his thoughts on changes in the fickle digital landscape. This article is part …
How to Become World-Class at Digital Marketing in 2 Years
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share by KENNY HOANG To master a skill and become world-class, we all know it takes 10,000 hours, a rule popularized by Malcolm Gladwell. That gets a little bit old though doesn’t it? Is there a way to …
Our leader was accused of exploiting third world labor
by MYTCH PLETE A few months ago, the social media community had been on fire about a comment made by Mark Williams, an executive at LiveWorld, Inc., on a post of Dennis Yu, Chief Technology Officer at Content Factory, saying that hiring offshore at $3/hour rate is exploitation. Ironic isn’t it? Considering his role at Wal-Mart was managing the negative …
The Real Story of the Latest Facebook Scandal and Zuckerberg’s Hearing
The media continues to contort this Cambridge Analytica-Facebook story. I was just on CNN International to shed some light on this “scandal.” This is what you need to know about the Facebook Fiasco. 1) Facebook cannot solve this problem. There was no data breach. It was never possible for Cambridge Analytica to use that data for personalized targeting. This is …
Cambridge Analytica Hysteria – Why There’s No Need To Panic
I’ve met Zuckerberg; I’ve known him in the beginning when he started Facebook. When they launched the platform, F8, we knew that data was going to be available to the apps and that you could grab friends’ of friends information to be able to play games. Zuckerberg told me he didn’t anticipate the kinds of things that developers like us …
The Power of One-Minute Videos
The Importance of One-Minute Videos A few weeks ago, Dennis and Logan attended SHARE Algarve, where they spoke about the importance of one-minute videos and challenged the audience to create more of them. Dennis mentioned that creating one-minute videos is all about authenticity and taking the first steps, even if they don’t look good. By not trying it, you’ll never …
What to do when you feel overwhelmed
There will never be a shortage of things for you to do and people that want your time. This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share And sometimes, the stress from the overload can be overwhelming. Here’s what I do. ASSESS WHAT’S TRULY AN …
Here are 7 tips on Facebook advertising from my and Logan Young’s speech at VendastaCon
1. Always start with the strategy, which is a combination of GCT (goals, content, and targeting). Goals break down into two parts: Your “why”, or the message you want to send – why you are doing what you do Metrics – your sales and ROI. Content should be a reflection of your “why”. Video performs well on Facebook. If you …