Save Hours of Stress & Time; Create Checklists and keep them Updated

I can’t even begin to think how many hours of time and stress it saves you from having checklists and keeping them updated for your business.

The concept is that everyone with the same ingredients should be able to recreate any recipe people can follow to obtain results, just like a cook in a kitchen.

So you can think of me as the Gordon Ramsey of digital marketing, and we have assembled all the checklists.

And if you think about all the things you could do, you wouldn’t make every recipe in the kitchen, nor when you’re cooking, you’re not going to use every single ingredient for a meal.

Cause certain meals have specific combinations of ingredients, and different people are doing other things.

So there are things that the business needs to do that primarily have the strategic level. 

Some partners have groups of business owners and workers, and they’re building systems, training, and whatnot.

It is when you’re working on your business instead of in your industry. 

Facebook, Uber, and eBay are market makers because they bring together supply and demand. 

Facebook is a market maker because consumers are the supply, creating the content, and then comes advertisers. Everything is supply and demand. 

And then, each of these modules breaks into checklists within them. So there is a checklist for the plumbing. Some things will build your brand right.

But to have a solid personal brand, content has to clarify.

There has to be not just the content you make but the content that other peoples make about you, which is the idea of the content factory.

Break down everything into a particular checklist

There should be a checklist for every kind of project.

The checklist on how do you set up a Facebook ad, how to hire a VA,

And I think many of us are guilty of coming up with all these new things that we want to do, but we don’t complete them because they don’t fit.

Not because we don’t have enough motivation or enough time or money. But because we don’t have it fit into all the other stuff that we’re doing.


So take all these different checklists and add numbers next to these checklists. t goes to special training on how to do that particular item. 

A checklist should drive everything you do, everything in business.

There’s a checklist associated with everything that happens in dealerships, from sales to service to cleaning the bathrooms.

Many people think a checklist is hard to build because it takes so much effort and we don’t have time.

It’s just recording a zoom, a five-minute loom, or your cell phone showing how to do something.

If some training takes an hour, That’s too big to do a particular task, a task you should be able to do in five to 15 minutes.

So, if the training exceeds, you have multiple jobs, and a checklist consists of various tasks.

So as long as you have an inventory of all of this, you should be set.

Have templates on everything; templates allow us to standardize. It saves time and gives brand consistency as we don’t have to rebuild the wheel.

We have to have a task number associated with these items. And that’s what we call a thousand tasks library. 

Now we call it the task library because there are more than a thousand tasks we’ve documented over the years. 

Every single thing, how do you do a three-by-three grid? How do you set up a content library? There should be training on how to do that. 

And what videos to use on Facebook, and why is it essential to do sequencing?

The reason we do this is that we believe in having a funnel,

Take the example of apple pie every month; we would put it together in a limited edition box. So this is one of our limited releases, and we have apple pie, pumpkin pie, the con pie, and key lime pie truffles.

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.

You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.