This morning a client messaged me about their struggling business. It was my fault we weren’t generating enough calls. The team was making the #1 classic mistake of digital marketing agencies. After apologizing to the client, I told the team this. Remember that with every client, the first place we start is where they are making money. Know what is …
Unveiling the Power of SEO for Home Service Business Owners
In today’s digital landscape, home service business owners must adapt and thrive in the online world. To navigate this complex terrain, I welcome you to this insightful exploration of Search Engine Optimization (SEO) and its transformative potential for your business. As a retired search engine engineer with extensive knowledge, I aim to demystify the SEO landscape and provide you with …
Building a Strong Personal Brand
I’m grateful for all of you guys that are here because you want to grow your freelancing and your agency, you want to make more money, and Fiverr is a great place, Fiverr is a great partner. We’ve used Fiverr for a long time. For you to be able to grow, you’ve got to be able to build relationships even …
Will You (ab)Use My Brain if I Pay You?
As a new blog owner, I couldn’t be “happier” to share this “amazing” opportunity with all of you. Blogging allows me to express myself over news, events, and situations that would take a rather long conversation to achieve in person. Personal conversations are great and may provide more value than reading a blog, but it’s not in every day conversation …
The Self-Proclaimed SEO Expert
I was contacted the other night on Facebook by a supposed ‘SEO Expert’ looking for work. After a moment of talking with this individual (who will remain anonymous), they immediately began to set off alarms. I asked for a sample of their work, and after a long spiel about everything they’ve done, finally delivered a hastily prepared slide show that …
Get Listed in all the Search Engines and Directories
Last week, I was approached by a snake oil SEO vendor, who shall remain unnamed. For the low, low price of $49 a month, you can dominate the search engines and directories. And then there’s a premium tier at $100 a month and a top tier at $200 a month. At the top tier, you get featured placement in their …
SEO Witch Doctor
What is your SEO consultant selling? A colleague contacted me the other day, ranting about a lady that was pushing SEO and how she was a total scam. Her presentation was focused on DAO– something she made up. From her slides, DAO is the next step– the successor to SEO. But if your own site sucks from a SEO standpoint, …
SEO Consultants Exposed
As a new owner, I couldn’t be “happier” to share this “amazing” opportunity with all of you. Blogging allows me to express myself over news, events, and situations that would take a rather long conversation to achieve in person. Personal conversations are great and may provide more value than reading a blog, but it’s not in every day conversation I …
Tales Of A “Strategic Marketing Expert”
When the emperor has no clothes, you can just make stuff up. SEO is still a haven for unemployed corporate bureaucrats, peddling their wares to the unsuspecting– like a fat person trying to tell you how to lose weight. Let’s look at one recent example– we are not making this up! Exposing these self proclaimed “internet marketing experts” is easy– …
5 Steps To Run Successful YouTube Ads Campaigns For $50/Day (or less)
If you sell a high ticket offer ($2k+) and aren’t getting a flood of inbound leads and warm prospects, something is terribly wrong. Let’s fix that. In this post I’ll show you how to set up a super profitable YouTube ads campaign for only $50 a day. How do I know this works? My name is Parker Nathans and I’ve …
Marko Sipila on Local Service Ads: Boosting Contractor Authenticity and Success
In a digital era where businesses strive to stand out in a sea of online offerings, the evolution of advertising strategies has taken a localized turn with Local Services Ads (LSAs). From their inception to their transformation into an integral aspect of modern business growth, LSAs have reshaped the way businesses engage with customers in their immediate vicinity. Marko Sipila, …
A Quick Audit Case Study: Revolutionizing Digital Marketing
A couple of weeks back, the CEO of Lutronic got in touch with me. He heard us talking on Clubhouse and realized they needed help with their digital marketing. He then passed the baton to Gina, who’s the Marketing VP. If you check out Lutronic online, you’ll see they’re quite a big deal. They make cosmetic lasers that do cool …