Why are there SO MANY ad networks? How to start YOURS!

Here’s an article that was in the works from July of 2009 that never saw publication. While people are no longer building ad networks (that game died 5 years ago), understanding how networks behave is critical if you want to make money via optimization (arbitrage between the supply and demand– the publisher and the advertiser). Tactics like scrubbing don’t work …

Twitter Ads have a secret feature – Do you know about it?

You’re probably aware that Twitter is often overlooked, especially in comparison to Facebook’s advertising capabilities. But here’s something you might not know: You can promote someone else’s tweet. All of your positive mentions and implied endorsements from others on Twitter can be retargeted to relevant audiences on Twitter. Think about the opportunities this allows- the ability to amplify what others …

Optimize Your Projects in 3 Easy Steps

Our process of MAA (metrics, analysis, action) allows you to optimize campaigns in just 15 minutes per day. Keep practicing MAA and the performance of your Facebook, Google, Twitter, etc. campaigns will continually improve. MAA is part of our 9 Triangles framework, which we believe is applicable to every business environment. There is a great article from Dennis Yu going over this concept in detail here, if …

Wanna be an annoying, sleazy marketer? HERE’S HOW!

by Joe Merkel First off, let me start by saying this is just my own opinion. Despite that, however, I think most people will agree with me here.  On the other hand, if you practice any of these marketing tactics, don’t immediately assume I’m bashing you. As with anything in this grand adventure known as life, there are exceptions to these. …

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Your landing page might be broken — here’s how to fix it

Most landing pages fail because they focus on features instead of benefits. Your audience doesn’t care about what your product is—they care about what it does for them. If your landing page talks about “anti-rust guitar strings,” but not how they protect the fretboard or improve sound, you’ve missed the point. In this post, we break down why leading with emotional benefits—not technical features—is the key to higher conversions. Learn how to craft landing pages that make people say, “I need this.”

You ready for Instagram Ads?

Self service ads for Instagram are available on Monday, August 17th. If you’ve got engagement campaigns on Facebook, you should replicate a few of them over to Instagram inside your Business Manager. I predict this will lead to some “pollution” of the Instagram environment, since direct response has never been the haven of Instagram, which is for sharing beautiful photos. …