Are you one of the many business owners who rely on SEO experts to handle your business’s SEO because you believe you don’t understand computer stuff? It’s common for SEO professionals to make the process seem mysterious and confidential. However, as a former Search Engine Engineer who built analytics at Yahoo, I can assure you that there is nothing mysterious …
TikTok for Real Business Owners
TikTok is ideally suited for performance advertisers, smaller businesses that don’t have million-dollar budgets, and people who measure their ROI. Here are a few tips on what you need to do to get TikTok Ads going and some insights into the mechanics of TikTok The TikTok Framework This strategically frames everything that we’re doing with TikTok ads. When you already …
TikTok Advertising: How It Works
Advertising doesn’t solve a strategy problem. Advertising gives you more of what you already have. If you have confusion, if you don’t know your customer base, if you have 10 different kinds of customers, advertising’s not gonna solve that. If you have a clear customer that’s buying for a clear reason and you have a clear product with a clear …
This Is Why Our VAs Should Never Mark Their Own Tasks as Complete
We have a recurring issue with well-meaning team members marking their own Basecamp tasks as “done” when they’re not. Once marked complete, we assume no further action is required—meaning any incomplete work gets buried unless someone takes the time to manually audit what’s been “done.” This completely defeats the purpose of task management and introduces major risk to our workflow. …
Why are Your Campaigns Failing
Most people will guess it’s for lack of goals, not having sufficient time/expertise, or having a crappy product.The creatives will say it’s for poor content– weak landing pages and lame creatives.The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things to optimize, but there’s something even more fundamental …
Confidence is rarely the answer– it will KILL you
A consultant friend once asked me how she should go about selling services she’d never done before. Naturally, she had fear. She was hoping for encouragement to charge forward and ask for the deal. But instead, I told her that she should get experience performing that procedure several times before trying to do it by herself. If you wanted to …
The Myth of Low Priced Consulting
When I first started offering consulting services, I charged $100 to get an hour with me. After all, I had plenty of time in my schedule. Plus, that could turn into a client paying much, much more. Heck, I reasoned that $100 an hour was $200,000 a year, which would let me live like a star since my expense base was a Toyota …
How to Do a One-Call Close
Why do you think most businesses have a problem with doing a one-call close, which is getting the money or getting the deposit in that first call instead of some kind of 15-minute call– a discovery call? I think the reality of why this is so common is pretty much because I think sales has become a bad word. It’s …
The Power of Role-Play in your Communication
Most people, whether they’re running an agency, they’re running a business or they’re working at some company, can’t speak clearly and in this episode, we covered different situations practicing by our own direct example because we are a strong believer that you can’t teach what you don’t know how to do yourself. So we role-played how to Introduce guests on …
The Art of Home Page Optimization
Anyone working in CRO or marketing knows you only have a few seconds to hook a new customer when they land on your landing page, usually your home page. Estimates say 12s, 8s even, and now 5s. However long it is these days, if you want them to stay, you need to answer six questions that pop into their heads …
Advice for Pakistani Friends Who Want to Work as Freelancers
I interviewed Luke Eggebraaten, the founder of Phaser Marketing, to discuss the most effective ways to reach out to American clients. I told him some people from Pakistan are learning digital marketing and getting their first job, such as video editing, processing content, building websites, and doing ads. What do international people need to know to avoid mistakes when applying …
Scaling Your Business With High-Ticket Offers
Rudy Mawer, the CEO of Mawer Capital, and I recently spent some time together at the Mawer Capital headquarters. Rudy is an expert in Facebook advertising. He has teamed up with Tai Lopez, raised $150 million, and successfully acquired 11 companies and billion-dollar brands. Additionally, he has done extensive work in celebrity marketing, particularly with fitness celebrities and, most recently, …