Here’s a “secret” in business…. If you’re hitting the goals, clients rarely want to dig deep into the details. But if you’re not, they will ask questions. Just because we can get super finely detailed in digital marketing doesn’t mean we should. Prior to surgery, do you really want to know the fine details of the procedure? It shouldn’t matter …
The Bounce Technique – Persuasion And Relating To Your Audience
by Ben Dahl Using “I” can be okay in writing if you use it the write way. Don’t beat your chest with a “me, me, me” attitude. Instead, balance the use of “I” and “you” to create empathy with your audience and create persuasive content.
3 Nightmare Clients to Avoid
This morning, a digital marketer at a company I won’t name pinged me on FB messenger for “just a minute” to help him with something. It was the 3rd time I’ve dropped what I was doing to help him. I finally replied, “You know I do this for a living, right?”, and he was taken aback and slightly shameful that …
8 Key Points Of Good Communication
Scenario: your team is assigned an article for a client due in one week. You’re good at writing, so you knock out the writing requirements. You then send it to your editor, who knocks out the editing. Now it just needs to be beautified, so it’s off to the graphic designer. Then it sits with them. Despite your efforts to …
Age Is Just A Number – Know What Counts
by Ben Dahl This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share There are two commonly held misconceptions people have. Young people are on social media all the time. They’re naturally good at this stuff, and will get awesome results for my business. The reason …
What To Do With Results From Split Testing
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Rather than using blunt force to completely cut off audiences that aren’t performing as well, consider that at the right price, nearly any audience can be profitable. That means bidding and budgeting can make “okay” audiences …
A great Corporate Stay in Vancouver
I’ve been to Vancouver half a dozen times– an easy 2 hour drive from Seattle or a short flight up from Portland, SF, or LA. My favorite experience was hiking Grouse Mountain with Brad Twohig, before he become a big-time venture capitalist and before I became 70 pounds in the obese category. This is Canada’s San Francisco, in my opinion– …
Surgeons don’t leave the emergency room to go out to knock on doors
You spend all this time talking to potential clients– they appear to have money, interest, and clear need for your services. But somehow they don’t buy– they went with someone else, balked at the price, were just milking you for free consulting, or turned out to be jerks. How do you avoid all this? (See also: 3 Nightmare Clients to …
5 Tips to Make Facebook Your Lead Driving Machine
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Facebook’s lead generation capabilities are powerful. With the right strategy, you can drive warm prospects to landing pages, registration forms, or checkouts for no more than $1. And yes… … it’s possible. Tip 1: Get your …
Humanizing B2B: Connecting with real people in a machine-driven world – Interview with Kelsey Carroll of HPE.
One of our main goals at Content Factory is bringing out the human element in an otherwise machine and data-driven industry– to give it that human touch. Kelsey Carroll leads branded social content for Hewlett-Packard Enterprise. Prior to her current role, she ran PR for an independent film studio in Austin, TX and then got her start in marketing with …
Publishing Your Unpublished (Dark) Posts on Facebook
If you’re running ads on Facebook, you probably already know what a unpublished (dark) post is. Just in case you don’t know, it’s a post that is used to promote your message to people without being on your Facebook page. I wrote an article on the HostGator blog if you need more detail on what a dark post is and …
How to save and edit Facebook Live videos
If you’re doing a lot of Facebook Live videos, perhaps for a conference, then you may have lamented the inability to edit it. There’s a quick way for you to download any video off of Facebook- here’s how: On a desktop device, right click and select “Show Video URL”: A box will pop up. Copy the URL that appears in …