Power Hacking Tips on Facebook’s Business Manager

This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Before it was launched, we got early access to Facebook’s Business Manager. So we want to share some tips and insights that will help you make the most of this awesome tool. Initially, Facebook rolled the …

Going 200 miles per hour… but in the wrong direction

Did you know that the Dodge Charger SRT Hellcat is capable of 204mph? And that it’s able to hit 60mph in 3.7 seconds? If you love electric cars, the Tesla P85D can do 60mph in 3.1 seconds, with an electronically limited top speed of 155mph. Impressive, right? But even with all this power and speed, what if you don’t know how to …

Dennis Yu reveals the 12 worst Facebook marketing tips

Our CTO Dennis Yu had a few takes on the top Facebook marketing mistakes Let me know how many of these ring true for you. 1. It’s not possible to measure Facebook ROI If you have a conversion pixel, lead capture form, or any other form of sales tracking, then you can hold your Facebook marketing, organic or paid, accountable. What’s not …

How to keep projects rolling by using the 9 triangles framework.

What kills most projects? Easy – It’s failure to simply move. People get caught up in the details of planning that they fail to execute- Deer in headlights while a truck of tasks barrels down on them. We have multiple frameworks, or “triangles” that could alleviate most problems like this. These help us write, plan, and keep project execution from …

SFIMA and Miami friends: are you coming this Friday, 4/10?

We were at Facebook’s headquarters just last week. This is the Instagram Gravity Room, where the items are bolted to the wall. Snap your picture and then rotate it, so it looks like you’re standing on the ceiling or flying off the wall. But more importantly, we have new insights and techniques to share from spending a few days with …

How Google Tag Manager makes life easier for both web developers and marketers

Ever tried building a campaign, and needed tracking tags placed on all of your websites, but your web developer wasn’t exactly responsive? Do you want to be able to update your analytics code, or rotate a tracking pixel out for a new campaign without relying on one person to install the tracking info? We certainly did, so we integrated Google …

How to become the “go to” person in your industry

Engaging in speed reading is like that hotdog eating contest every summer at Coney Island. Do you really want to train yourself to eat 50 hot dogs? It’s quantity versus quality– the goal being completion instead of enjoyment. You know those people that boast of being able to read a 400 page book in 27 minutes, claiming they still understood …

Hey Millennials: Get a job!

Young adults face an increasing chasm between the education system and a sustainable income. To better understand the challenges, I’ve been reading “Higher Education in America” by Derek Bok, who was president of Harvard for 20 years. It’s what you expect from someone so scholarly– 479 pages of well-researched critique, presented ever so tactfully. To save you the time, here …

How Do You Become the Most successful lawyer on Facebook? Just ask Jacob Sapochnick.

Jacob has been so successful as a lawyer who happens to also know Facebook marketing, that he’s started to share his techniques with other lawyers. So he created the “Enchanting Lawyer” page. He has 1,789 fans. But more importantly, he has 142 PTAT (people talking about this). We care far more about engagement than fan count. Like we saw in …

6 Life Changing Tips You Don’t Learn in School

This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Today’s education system encourages students to learn and study for the next big standardized test. However, what they don’t always teach is the knowledge to prepare us for the ultimate “big test”. The test of surviving …

Facebook apps still drive results if you run ads to boost them

Meet Amanda Brazel, a social media consultant who is promoting her new Instagram training course. She’s promoting the course on her Facebook page via a couple tabs, amplified with ads. These drove 14 sign-ups to the free group. Depending on what products/services you offer, calculate what a lead or new customer is worth to you. 2,477 fans is decent for …