In the Ultimate Guide to Facebook Advertising, Perry Marshall and Keith Krance demonstrate the typical funnel, wide at the top and narrow at the bottom: The three layers (audience > engagement > conversion) allow you to cast a wide net, so then you can conceivably lead people down a path of engagement and remarketing. And it would appear that Facebook agrees …
Only 119 more days …
… Until Christmas that is, the culminating point of the holiday season. Are you going to be ready? Most people start doing their holiday prep around Black-Friday. We shouldn’t have to tell you, but as a marketer, if you wait until Thanksgiving to get ready for the Holidays you’ve burnt the chicken or turkey, or …
Have you checked your Facebook yet today?
Do you feel like everywhere you go everyone just stares at their phone? Don’t expect this trend to die when Pokemon Go does. Our friends at Facebook shared with us their Q2 reports today that show 145M users access Facebook daily from their mobile device. Have you observed this yet? If you need to contact someone you can either e-mail …