The easiest way to get people’s attention is through video. Specifically, 15-second videos. Attention spans on social channels are brief. The average watch time for a video on Facebook is only 6 seconds. You must learn to grab their attention quickly and pull them into the story you are trying to tell.

WHY Videos

Start with the WHY because this is about your business’ passion and stories. No matter what industry or type of company, there's always an interesting history behind it that you can tell people will want to hear!

HOW Videos

The HOW videos are a great way for businesses with different industries and fields of expertise to share valuable information about their products, services or ideas.

These short but informative clips can be shared on social media channels like Facebook Live so that potential customers know what you have available without having any intentions as how they would purchase anything from your company!

WHAT Videos

The WHAT is what your business offers. This step involves advertising or pushing the product online, and this can be a good idea for some businesses to start their marketing campaign with an effective method like social media platforms because they reach many people at once.

15-Second Videos

15-second videos are an attention grabber. The average watch time for Facebook video is only 6 seconds, so you have to keep people interested in your story quickly or they will scroll past!

Speaker Reel

A Speaker Reel is about demonstrating high authority. High Authority means less about what you say, and more how well it resonates with those listening to hear from your mouth - especially if they are interviewing for TV or print media coverage!

It's about making a powerful impact on the crowd--panned shots showing off this person’s panache across various platforms