3 Components To A WHY Video

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                      1. WHEN I WAS __________.

                      Waste no time, get right to the story. This is where the WHY comes in.

                      2. I BELIEVE THAT __________.

                      Now go from the emotion of the story you just told to the overarching lesson of what you stand for.

                      3. I AM __________.

                      Give a brief explanation of what you do. Make sure to be specific and concise.