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Today, we’ve got something special lined up – an SEO audit for our friend, Ryan Old, the owner of Brisbane Plumbing and Drainage. Let’s dive into the analysis and see how we can boost his online presence.
Initial Impression
By looking at Ryan’s website, Brisbane Plumbing and Drainage, it’s clear he’s got the basics right – user-friendly design, essential information, and services neatly presented.
However, we’re here to evaluate the site’s SEO performance, so let’s get into the details.
Review Frequency and Content Quality
Beyond the typical SEO metrics, we emphasize the importance of review frequency. It’s not just about having reviews; it’s about consistently engaging with your audience on platforms like Facebook, Twitter, and Instagram. Google’s latest quality guidelines stress the significance of high-quality, on-topic content, aligning with the EEAT principle. Ryan’s website loads fast, but there’s room for improvement in leveraging platforms like TikTok, Twitter, and Reddit.
Core Vitals and Page Load Speed
Kudos to Ryan for nailing Core Web Vitals – essential for good search visibility. Faster-loading websites create a better user experience and are favored by search engines. Utilizing tools like Google’s Page Speed Insights can provide valuable insights for optimization.
Site Authority and Links
Ryan’s website boasts a Domain Rank (DR) of 38, indicating a decent level of authority. With 5,300 links, the link profile looks healthy, especially for a local business. However, it’s crucial to ensure that these links are of high quality and relevant to the business niche.
Traffic Trends and Seasonality
Ryan’s website exhibits an upward trend in traffic, and seasonality may play a role. Analyzing traffic patterns helps identify the effectiveness of SEO efforts and whether external factors contribute to fluctuations. It’s also essential to ensure that the majority of traffic comes from the target geographical area.
Keyword Ranking and Search Engine Features
Ryan is performing well in local searches, securing top positions for key terms like “blocked drains” and “emergency plumber.” However, enhancing search engine features (SERP features) for high-traffic keywords is crucial. By optimizing content to include images, videos, and reviews, you increase the chances of appearing in more search features.
Intent and Content Optimization
Understanding user intent is vital for content optimization. Ryan’s ranking for terms like “blocked drains” is solid, but focusing on People Also Ask (PAA) queries can further boost visibility. Creating one-minute short videos addressing these questions and linking them to relevant pages can improve the overall SEO strategy.
Individual Page Analysis
When delving into specific pages, like the one on blocked drains, it’s essential to avoid overcrowding content with multiple keywords. Each page should focus on a specific term, and optimizing with images, videos, and relevant headings can enhance its impact.
Competitor Analysis and Link Quality
A quick peek into competitor strategies, like Jetset Plumbing, reveals opportunities for improvement. While they may have more backlinks, the quality of links matters. It’s crucial to audit existing links regularly, identifying and addressing any low-quality or broken links to maintain a strong link profile.
Directory Listings and NAP Consistency
Ensuring accurate Name, Address, and Phone (NAP) information across directories is an easy yet impactful fix. Inconsistencies can hinder local SEO efforts, so manually updating or using tools like White Spark can rectify this and maintain a strong online identity.
In conclusion, Ryan’s website is on the right track, but there’s always room for improvement. To help local businesses level up their SEO game, we’re offering a link from a DR 74 site for those willing to share their analysis and implementation strategies. Let’s work together to make your online presence as robust as your plumbing and drainage services!
If you want to get a quick SEO audit of your business, then you can use our “Are You Googleable” tool for quick and accurate results. Plus, stay tuned for our course on how to perform your own quick SEO audit – because knowledge is power.
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.