The Ultimate Local SEO Checklist
Introduction
Search engine optimization (SEO) is an essential aspect of online marketing, and local SEO is especially crucial for businesses that want to attract customers in a specific geographic area. This checklist provides a comprehensive guide to optimizing your website for local lead SEO.
It covers important steps such as checking for canonical domain issues, ensuring that URLs are descriptive, and converting text within images and videos into actual text. Additionally, it includes tips on creating unique page titles, generating a sitemap, monitoring site ranking and competitors, and validating web page source code.
By following this checklist, businesses can improve their visibility in local search results and attract more customers.
❏ Check for canonical domain issues by visiting your site with both "www." and without it (".com").
❏ Ensure that your site has descriptive URLs.
❏ Convert any text within an image, video, or flash file into actual text so that search engines can index it.
❏ Ensure that each page has a unique title that doesn’t begin with the name of the brand site.
❏ Have a sitemap that outlines every page within your site and make it accessible from any page.
❏ Use Moz Open Site Explorer to check your site's ranking.
❏ Use SpyFu.com to discover both organic and paid competitors.
❏ Use Ghostery to verify that your pixels and analytics are working properly.
❏ Validate your webpage’s source code using w3.org and correct any errors it identifies.