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Content Factory is a remote company which means there is no physical space where team members meet to collaborate and coordinate. We don’t have that. We all meet in a virtual office called cyberspace. Since all team members are fully remote, good communication is paramount.
What does good communication look like?
There is good communication when team members are responsive. When a team member sends a message (email, Basecamp, Skype, etc.), he doesn’t have to chase anyone to get a response. He gets a reply within the day.
It’s not because we’re impatient or demanding. It’s because we depend on other people to help us so that we can do our job. In a team, there are dependencies, always. There is no such thing as a Super VA who can do it all. We need each other to get things done.
Read: 8 Key Points Of Good Communication
Have you ever been ignored? Every one of us has experienced it for sure. How did it feel? I’m sure it wasn’t pleasant. Do unto others as you would have them do unto you. If you don’t like being ignored, don’t do it to other people.
Read: Ridding Excuses Through Open Communication
Imagine how I feel every time I need to chase a team member. I’ve been ignored so many times that I’ve lost count already. Why do you think I keep sending these messages and follow-ups? It’s not because I’m feeling important. It’s because we need to get things moving.
Read: Don’t make me chase you
Clients come to us because they trust us. If we don’t communicate well, we won’t deliver for sure. If we don’t deliver, we’ll lose our clients. We’ll get a bad reputation (well-deserved) and end up losing the company (where you work). Do you see the chain reaction? All these things are connected, so maybe now you can see why good communication is so important!
Read: The Importance of Lightweight Touches
It doesn’t take much time and effort to respond. So please, the next time you see a message from me or one of your team members, remember that it’s probably important and requires your response. Respond right away if you can, but if you can’t, make sure to respond within 24 hours, not three days after.
I wish to see a time when I won’t need to send anyone to this post anymore.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.