Working with us isn’t complicated, but it does require one thing: professionalism.
That means being reliable, responsive, and resourceful without me having to babysit you.
If you want to succeed here, here’s exactly what’s expected of you.
You should:
- Be reliable. Know your job, do your job, and do it well. Don’t sit around waiting for instructions, be proactive.
- Hit inbox zero daily. Your inbox is not a junk drawer. Clean it out every day so nothing slips through the cracks.
- Be responsive. Good communication is about speed and clarity. Reply within 24 hours (sooner is better), and give updates without being chased.
- Live by #RACI. We work as a team, not a collection of freelancers. Own your role, respect others, and communicate like you get that.
- Practice active listening. Saying “I understand” means nothing if your actions don’t show it. Prove comprehension in your replies.
- Give notice before being absent. Don’t ghost us and explain later. Tell your team lead before you take time off so coverage can be arranged.
- Be resourceful. Before asking questions, check our resources: website, YouTube, and Google Drive. Odds are, the answer already exists.
- Bring solutions, not just problems. Anyone can complain. Leaders fix things. Be the latter.
- Respect the rules. They apply to everyone.
- Meet deadlines. Deadlines exist for a reason. Respect them.
- Be a problem solver. We want doers, not excuse-makers.
- Own your mistakes. Hiding them makes things worse. Admit, fix, move on.
You should not:
- Work other jobs while here. Splitting focus kills performance. We need people fully committed; burnout helps no one.
- Message me directly. Ever. There are managers and Ops folks who can answer your questions. #RACI exists for a reason, use it.
- Mark tasks as complete in Basecamp. That’s for me and managers only.
- Ping Dennis on Basecamp. He sees everything already. No @Dennis needed.
- Touch client work without knowing their GCT (Goals, Content and Targeting). Without GCT, you’re wasting time and producing junk. Don’t do it.
This isn’t complicated.
Be reliable, be responsive, follow the rules, and use your brain.
Do that, and you’ll thrive here.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.