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Posting on Instagram is the process of publishing content—photos, videos, carousels, Stories, or Reels—to an Instagram account as part of your content distribution strategy. In the Content Factory, Instagram posting is a core Post stage task that puts your produced and processed content in front of one of the largest social media audiences in the world.
Instagram rewards native content that is visually compelling and formatted for its specific dimensions. A one-minute video edited for Instagram needs a 1080×1350 or 1080×1080 resolution. Stories and Reels need 1080×1920. The captions, hashtags, and posting strategy differ from every other platform, which is why Instagram posting is its own dedicated task in the Content Factory rather than just another step in cross-posting. This guide covers feed posts, Stories, and Reels with the correct specs and best practices.
Where Instagram Posting Fits in the Content Factory
Instagram posting belongs to the Post stage. It depends on having content that has been edited to Instagram specs and copy written for the platform. After posting, the content enters the Promote stage where top-performing posts are boosted with Dollar-a-Day ads and engagement is monitored through positive mentions collection.
This article is part of the Content Factory system.
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PRODUCE Record • Capture |
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PROCESS Transcribe • Edit |
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POST Publish • Link |
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PROMOTE Ads • Share |
Prerequisites
You need login credentials for the Instagram account, the content file (photo or video) sized to Instagram specs, the caption text with hashtags prepared from the cross-posting copy, and any accounts to tag. For feed posts, images should be 1080×1080 or 1080×1350. For Stories and Reels, use 1080×1920.
Step-by-Step Process
Step 1: Open Instagram and Start a New Post
Open the Instagram app on a mobile device or use a social media management tool. Tap the + icon to create a new post. Select the content type: Feed Post, Story, or Reel.
Step 2: Upload and Adjust the Content
Select your photo or video file. Verify that the aspect ratio displays correctly—no cropping or black bars. For carousels, arrange slides in the intended order. Apply any final filters or adjustments if the content was not already color-graded during video editing.
Step 3: Write the Caption and Add Hashtags
Paste the prepared caption from the cross-posting copy. Add 5-10 relevant hashtags at the end of the caption or in the first comment. Tag relevant accounts in the image and in the caption. Add a location tag if applicable. Include a call-to-action that matches the content’s funnel stage.
Step 4: Publish and Verify
Tap Share to publish. Immediately check that the post is live, the image or video displays correctly, all tags are working, and the caption is error-free. For Stories, verify that any links, polls, or interactive stickers function properly.
Verification Checklist
The content displays at the correct aspect ratio with no cropping. The caption is free of spelling and grammar errors. Hashtags are relevant and platform-appropriate (5-10 for feed posts). Tagged accounts are correct. The post is publicly visible. For video posts, the audio plays correctly. The Content Library has been updated with the Instagram post URL.
Related Resources
Instagram posting is one channel within the broader cross-posting strategy. Make sure video content is edited to Instagram specs before posting. After posting, boost top performers with Dollar-a-Day. For the full pipeline, see The 4 Stages of the Content Factory.
Take the Next Step
Instagram is one of the most powerful platforms for visual content distribution. To master the full Content Factory system, enroll in BlitzMetrics courses. For done-for-you Instagram management, explore the Content Engine Package.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.