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This page is a worked example (a leaf). The canonical for how we audit is How we audit.
Fourteen days after Dennis wrote the QA notes, the agency-audit page still opened with “chances are you’re spending money on digital marketing” and led with a photo of him holding a TikTok ads book. We closed the notes in one pass — opener, lead image, free Quick Audit button, 200+ audit index, lab-coat video, SEO tree — instead of another training cycle.
14days the notes sat open
0TikTok-book lead images left
200+published audits now in the CTA
The notes were already the spec
The Coach Yu episode with Dan Leibrandt lives at blitzmetrics.com/agency-audit/. Muzamil had already done the hard mechanical work: processed video, shorts, Dan’s name (not Danny), danleibrandt.com (not the old URL he redirected), and a Quick Audit button. Dennis’s August 3 comment was the remaining strategy pass:
- The opening sentence assumed contractors spend on marketing. Everyone already knows that.
- The lead image was Dennis holding The Definitive Guide to TikTok Advertising. Not the diagnosis. Not the offer.
- Put the page that has the audits next to a free Quick Audit button.
- Watch the lab-coat video — marketing as surgery, not used-car sales — then adjust this page and its siblings.
- Wire Leo’s Quick Audit master + industry hub, and the Marko “own your own marketing” page, into the same tree.
Those notes sat unanswered from August 3 to August 17. Another round of one-on-one teaching would have restated them. Closing them is faster.
What we changed on the live page
| Note | Before | After |
|---|---|---|
| Opener | “Chances are you’re spending money on digital marketing.” | $12k/month SEO audit where the agency would not show the work. Search Console told the story anyway. |
| Lead image | TikTok ads book still (m.png, 2023) | Coach Yu + Dan Leibrandt episode frame, featured media 112160 |
| Offer | One Quick Audit button, buried mid-article | Free Quick Audit + “See the 200+ published audits” above the fold and again at the bottom |
| Surgery metaphor | Text only | Lab-coat video 4twg9mRtm9I + link to How to Drive Sales as a Digital Marketing Agency |
| SEO tree | Isolated page | audit master list · Quick Audit · industry hub · own your marketing (Marko) |
| Dan’s URL | Already correct on Aug 2 | Left as danleibrandt.com + pestcontrolseo.com |
Lesson: a QA comment is a spec. If it is still true on the live page two weeks later, do the edit. Do not wait for another explanation of LDT. The human already wrote the prescription.
Verification (live DOM, cache-busted)
Post 104256, author 30. WP Engine cache purged. Fetched /agency-audit/ with a busted cache:
- Weak opener: gone.
m.png/ Amazon TikTok-book link: gone.og:image:coach-yu-dan-leibrandt.jpg.- Both CTAs present. Lab-coat embed present.
dannyleibrandtstill zero hits.
Count the cost
| Line item | This run | Doing it as another training loop |
|---|---|---|
| Read the thread, match notes to the live page, find the lab-coat video and audit index | One Cursor session | Another private 1:1, plus a week of follow-up |
| Rewrite, featured image, REST publish, cache purge, live verify | Same wall clock as one more “did you watch the video?” comment | |
| Meta article + Basecamp receipt so the next person can copy it | Zero documentation, so the next episode page repeats the same hole |
THE DELIVERABLE
The episode page, rewritten to the August 3 notes.
Open the agency-audit page Get a free Quick AuditBuilt Aug 17, 2026, per the meta article prompt. Related: digital audit master list · Quick Audit · how smart agencies drive sales · Coach Yu Show.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances.