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Dennis asked for the people directory — the same one on dennisyu.com/people/ — on the other personal brand sites, because we teach by example. Then a definitive article tying that habit to the Magic Berry: AI multiplies relationships and assets that already exist. It does not generate them.
What shipped
- camhazzard.com/people/ — hub page 516, six child cards, author Cam Hazzard (user 2).
- dylan-haugen.com/people/ — hub page 7161, eight child cards, author Dylan Haugen (user 14).
- Method pages updated: how we build people pages and the public skill.
- Definitive article: your network is the berry.
How the cards were chosen
Not from Dennis’s Google Photos top sixty. That album is his. Cam’s cards came from Cam’s Align recap, Fanatics Fest recap, and Dunk Talk #71. Dylan’s cards came from Dylan’s Dunk Camp, Hunter Castona, Piotr, speaking, and Align posts. Jordan Southerland stays a thin stub because Day 1 of Dunk Camp 2026 is all Dylan has published. That is the rule.
What we had to mint
Neither site had an application password in Keychain. Both live on the fleet host at /wp-sites/live/{domain}/public. SSM WP-CLI as root needs --allow-root. The first mint died on an SSM endpoint timeout. The second died on WP-CLI refusing root. The third stored cowork-dennis for Cam and dylan-haugen and authenticated as the figureheads. Porcelain output never printed.
What did not ship on their domains
jsterlinghughes.com is WordPress and returns 401 on the public REST index. Jack Hughes at Sterling runs Jeff’s personal-brand build. anthonyhilb.com is off-fleet (GoDaddy). Dennis is already user 7; Keychain has no application password. Brennan Agranoff has no person-site: hoopswagg.com is Shopify, warehance.com is Vercel, brennanagranoff.com does not resolve. Those three stay on dennisyu.com honor and people cards until a writable person-home exists. Generating a /people/ hub on a sock store would be the opposite of the berry.
Related: Magic Berry Challenge · how we taught it · Cam’s people · Dylan’s people.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances.