How can you do New Orleans properly without a trip to Cafe Du Monde to have beignets?
This golden fried doughnut, drowned in powdered sugar has been a staple since 1862, open 24 hours a day for diabetic worshipers.
But sweet tooth Alex decides to take it to the next level, by creating a funnel to dump the extra powdered sugar into his already sugary chocolate milk.
Dumping the excess sugar from Alex and Matt’s beignets.
And then the extra from Dennis’ plate.
The pile of sugar, looking down into the milk bottle.
Shaken, not stirred, for maximum absorption of sucrose and high fructose corn syrup!
The line at Cafe Du Mond was out the back and around the corner.
They have only 64,482 fans and 2,250 PTAT (weekly active users), but a whopping 315,338 check-ins.
Does sugar have addictive properties?
Will this post and accompanying check-in, already seen by hundreds, drive other PubCon attendees to get a sugar high this week? Can we measure Cafe Du Monde’s increase in sales from friends who have yet to visit New Orleans, but were influenced by this?
Consider social ROI is really just an amplification of what’s going on in the real world. It never starts in social. It always ends in the real world.
About the Author
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.
He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
You can contact him at firstname.lastname@example.org