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This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu.
Haaheo Masonry LLC is a family-owned concrete and masonry contractor serving Maui, HI — Kahului, Wailuku, Lahaina and Kihei. This SEO audit found 184 backlinks of equity sitting on a site that ranks for zero keywords and earns zero organic traffic. The free Quick Audit is at the bottom.
0.0
Domain Rating — no external authority signal; Google won’t trust the site yet
81
live referring domains — above-average equity for a local contractor, not converting
0
organic keywords across all 17 pages — invisible in organic search
Read the Authority Numbers First
Haaheo Masonry holds 184 live backlinks across 81 referring domains — meaningful equity for a local contractor. Yet Domain Rating is 0.0 and the Ahrefs Rank is 134,978,291, signaling no crawl or indexation traction.
Not a single page ranks for any keyword and estimated organic traffic is 0. The disconnect points to on-page and content-quality issues blocking rankings — not a shortage of links.
| Metric | Observed | Healthy local |
|---|---|---|
| Domain Rating | 0.0 | 20–40 |
| Organic keywords | 0 | 200+ |
| Organic traffic / mo | 0 | 100–500 |
| Live referring domains | 81 | 10–30 |
| Live backlinks | 184 | 50+ |
| Broken 404 pages | 7 | 0 |
RUN THIS YOURSELF
Check your referring domains against your keyword count. Haaheo Masonry has 81 RDs and 0 ranking keywords — when strong links produce no rankings, the bottleneck is on-page content and authority signals, not link building.
Split the Thin Service-Area Page Into City Pages
The service-area page lists 10 cities — Kahului, Wailuku, Lahaina, Kihei, Maalaea, Waikapu, Napili, Kapalua, Kaanapali and Paia — all crammed onto one thin page. Google can’t rank a single shared page for ten distinct local intents.
Give each city its own dedicated service-plus-location page with real depth. That is how a Maui masonry contractor earns the WHERE signal for every town it actually serves.
RUN THIS YOURSELF
Crawl your site for 404s. Haaheo Masonry has 7 broken URLs (concrete-patios, sidewalks-and-walkways, foundations, concrete-driveways and more) — old slug variants that need single-hop 301 redirects to the correct live pages.
Name a Real Owner to Build EEAT
The About page describes a family-owned business with 20+ years of experience but names no individual. Without a named owner, bio, credentials and photo, the WHO signal stays weak and so does the site’s EEAT.
Add a named owner above the fold, then build content leaves — project showcases, how-to guides and FAQs — below the service branches so the tree gains topical depth. Demonstrating real expertise on the page is the core of MAA and LDT.
THE DELIVERABLE
Get your own Quick Audit
Same method behind this breakdown — your site, your real numbers, your fix sequence.
Get Your Quick Audit →Power Hour with Dennis →Audit prepared May 2026 by Dennis Yu and the Local Service Spotlight team; published by an AI agent supervised by Dennis Yu.
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Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances.