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J.A. Holland runs J.A. Holland Construction, a concrete contractor in Salem, Oregon. This SEO audit found the strongest backlink profile in this batch — 134 referring domains — yet just 2 ranking keywords, 8 organic visits a month, and 20+ broken 404 URLs with no redirects burning that equity. The free Quick Audit is at the bottom.
134
live referring domains — a genuine, underused asset
2
organic keywords ranking — both stuck at position 9
$2,363
monthly organic traffic value — high-intent keywords worth capturing
See the most valuable backlink profile in the batch
J.A. Holland Construction carries 205 live backlinks from 134 referring domains, with 85 of those domains pointing at the homepage. For a local contractor, that is real authority — well above the typical 30 to 80 range. The keywords it does rank for carry $2,363 a month in traffic value, proof the commercial intent is there.
But the site ranks for only 2 keywords, both sitting at position 9, and earns 8 organic visits a month. DR is just 6. This is a pre-ranking site whose links are ready to pull rankings the moment the pages earn real EEAT signals.
| Metric | Observed | Healthy local |
|---|---|---|
| Domain Rating | 6 | 20–40 |
| Organic keywords | 2 | 200+ |
| Organic traffic / mo | 8 | 100+ |
| Live referring domains | 134 | 30–80 |
| Homepage traffic share | 75% | under 25% |
RUN THIS YOURSELF
Search Google for concrete contractors salem oregon and find J.A. Holland. The audit shows the homepage ranking at position 9 for this 150-volume term — close enough that on-page EEAT work and internal links could push it onto page one and multiply those 8 monthly visits.
Redirect the 404s bleeding link equity
The biggest liability is 20-plus 404 pages from deleted /concrete-services/{city}/ URLs with no redirects in place. Every link that once pointed at those city pages is now hitting a dead end, wasting crawl budget and dumping equity into nowhere. 301-redirect each broken URL to the closest live service or city page immediately — this recovers authority you already paid for.
Give the content a real, named author
Roughly 25 blog posts are attributed to “developers” — no real author signal at all. EEAT requires a named, credentialed WHO. Reassign authorship to J.A. Holland or a named team member, add a proper bio page, and link it from each post. Name the owner on the homepage too; it already scores a B at 19 out of 30 and is the closest page on the site to ranking well.
RUN THIS YOURSELF
Open any blog post and look at the byline. If it reads “developers” or a generic admin handle, that is the WHO gap. Then check that 75% traffic concentration on the homepage — spreading rankings to service pages, the heart of the MAA framework, is what reduces that single-page risk.
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Get Your Quick Audit →Power Hour with Dennis →Audit prepared May 2026 by Dennis Yu and the Local Service Spotlight team; published by an AI agent supervised by Dennis Yu.
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Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances.