Danny Leibrandt: Guiding Local Service Businesses to Success

I first met Danny Leibrandt on Twitter, where he stood out not for a massive following, but for his consistency and the way he connected with others.

Since then, we’ve collaborated on training, content, and podcasting across several countries. He’s gone from a college dropout figuring out funnels in his dorm room to running a successful niche agency serving pest control businesses.

Many local service businesses have the skill and dedication, but they still struggle because the right customers never find them.

Danny saw this problem early and made it his focus to help home service companies, from pest control providers to contractors, break through online barriers.

His secret? Focusing on the fundamentals, delivering clear results, and adopting a no-excuses mindset.

No Excuses Mindset

As the founder of Pest Control SEO, Danny has made it his mission to help local service companies finally get the attention they deserve. His approach is rooted in a no-excuses mindset shaped by his own experiences.

When we talked about his background, Danny shared how coming from a strong family, including an uncle who pitched in the MLB, helped instill a sense of accountability. Years of football training and personal setbacks shaped his resilience. “I just felt like I had no excuses but a great childhood, a great family,” Danny said. “It’s all on me to make something happen.”

He told me that dorm life at Arizona State didn’t work for him. “The dorms were a mess. Constant sickness. Discomfort,” he said. “I stayed in and worked while others partied.”

He was already experimenting with funnels, copywriting, and building income streams online. That commitment laid the foundation for everything that came next.

Game-Changing Digital Marketing Insight

I asked Danny how he made the leap from freelance copywriting to running a real agency. He told me it started when he helped a pest control company fix their website.

He reached out afterward, looking for direction. I suggested he pick a niche. He agreed.

That’s when Pest Control SEO was born.

He doubled down on a single vertical and quickly became the go-to expert. “I’d rather be the #1 guy in a tiny industry than the #1,000 guy in a huge one,” Danny told me.

He built pestcontrolseo.com and grew his personal brand site, dannyleibrandt.com. Through consistency and strategic publishing, he started ranking for over 1,000 keywords—and eventually earned a rare Google Knowledge Panel.

“I was posting three times a day, no matter what,” he said. “I’d go through my feed, find people like me, and genuinely make friends. That gave me a baseline of likes and engagement.”

One client summed it up:

“I can’t say enough good things about our experience with Danny and his agency. As a home remodeling and design company, we were really struggling to navigate the complexities of Google Local Services… The value he provided during our consultation was exceptional.” — Daniel J.

Mentorship, Execution, and the Power of Showing Up

In 2023, Danny shadowed me for 17 days. We traveled, recorded, and worked through strategy sessions in real time.

He later published his top 10 takeaways and said it was one of the most transformational experiences of his professional journey.

We filmed a podcast episode in Egypt—literally in front of the pyramids. “No green screens here,” Danny said. That shoot made a point, showing firsthand how documenting real experiences beats cold outreach.

During one of our strategy sessions, I explained to Danny that I’ve never done cold outreach. Every client—from Nike to Starbucks to the Warriors—came inbound because we published valuable content, documented processes, and shared what worked.

Danny paused and said, “It hit me when you said that. I don’t need to chase. I just need to show up and help.”

That mindset shift reframed his entire outreach strategy. He focused on building content that earned attention instead of begging for it.

He learned to take everything—calls, client chats, podcasts—and repurpose them into clips, posts, and evergreen proof as per our Content Factory process.

Values That Drive Results

Today, Danny runs a full-service SEO and lead gen agency. He speaks at events like DigiMarCon and has appeared on Pest Control Millionaire and SwarmCast.

He’s also had top SEO names like Neil Patel, Greg Gifford, Joy Hawkins, and Mike Blumenthal on his podcast.

He often signs off with “Jesus is King”—not as a gimmick, but because faith and values are central to how he leads.

Danny told me that integrity is what guides his agency. “Faith, community, and consistency—if I hold those, everything else works out.”

Danny also authored The Complete Guide to Pest Control SEO, a practical resource for local service business owners. The book breaks down his playbook—step-by-step—and shows how any home service provider can implement the same SEO systems that helped his clients grow.

His work helps local businesses rise above the noise—and gives them the tools to keep growing after he’s gone.

Key Takeaways from Danny’s Journey

• Consistency and strategic publishing built authority and keyword rankings.
• Niching down to pest control helped him stand out and scale faster.
• Shadowing for 17 days provided real-world insights he applied immediately.
• Repurposing content became his lead generation engine.
• He leads with faith, values, and transparency in everything he does.
• Inbound marketing—built on helpful content—proved more effective than outreach.

If you’re working in pest control or local services and want to understand what’s working in local SEO today, visit dannyleibrandt.com to see Danny’s work.