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Here is an amazing interview between Chris Cano and Dennis Yu. This happened on “The Chris Cano Podcast,” where Chris raises important issues related to artificial intelligence and automation and how these developments affect us all in terms of jobs.
He also asks Dennis a few questions about his platform’s massive success, his mission of creating a million jobs, and digital marketing. Chris has mastered how to keep things interesting. Here are some bits and pieces from that interview.
In this podcast, we get to hear from the founder of Content Factory, a platform that has become hugely successful in the digital marketing space. We will be learning about his secrets and strategies for making digital marketing easier and more efficient. We will also be discussing how he is training people in digital marketing and creating jobs in this field.
Digital marketing is automating many tasks that were previously done by human workers, such as targeting and personalizing advertisements, analyzing consumer data, and creating and distributing content. This allows companies to reach a larger audience and gather more information about their customers, but it also means that some jobs that were traditionally done by people may become obsolete. However, it also creates new job opportunities like digital marketing specialists, data analysts, social media managers, etc.
Q1: How, as founder, were you able to make Content Factory into such a large platform?
I want to create a million jobs. When companies like Align Mortgage can find homeownership, you generate a lot of new jobs, and the more you spend on marketing, the more you will need training and mentorship. I am always about training and mentorship, and I desire to pass on what I have learned, and that is to train other people in digital marketing.
Q2: Are we going to have jobs in the future with the accelerating speed digital is running?
It is dependent on the last person who can automate their stuff. So, the jobs at the bottom are the people getting automated right away–self-driving cars, people working in McDonald’s for $15 an hour. Those jobs are being automated, and the last will be digital marketers.
In other words, a huge number of people are going to lose their jobs. That’s the sad reality. We need to be thinking about a different way that our economy works because it will no longer provide the same number of jobs as it once did. We have to ask ourselves a few very serious questions as a society, like what do we do with people who are not going to be able to find jobs? One way to help this transition is by implementing a universal basic income, but we need to discuss as a society what other steps we can take to help those who will be left behind by automation.
Q3: Why would you be a part of an automation industry that’s getting rid of my grandma and my grandpa and replacing us?
The robot is not trying to eliminate you, but rather, it assists you and makes things more efficient. Before, people were used to doing things manually, may it be buying a ticket, ordering food, sending letters, etc., but right now, it’s different. You just go online and check these different things. These are situations that the robot is capable of doing, and what it can’t do is build relationships – approaching people, telling stories, opening up to one another, confessing your feelings, and more.
The robot is allowing us to do things we really should, working on the highest-value items. We call this living above the line because right below the line, the robot’s telling you what to do. Above the line, it’s an Uber driver, but below the line, it’s a robot working for us.
Q4: In what areas do you see most businesses or business owners you meet are missing entirely?
You might think it’s about the tools, software, and all this technology and not as a small business owner or even a medium to larger business. What you should be focusing on are those relationships, and then 99% of everything else, let the robot do. The robot runs the newsfeed, runs your ads, builds websites, and builds landing pages. The robot should do everything.
Let’s say you have a guy who makes amazing pizza, and he wants to go to San Antonio, Texas. He saves up to $20,000 to finally sign a lease. He moves into a brick building, and what does he know about what the robot knows? The iPhone asks if you want Facebook to track you, and the ad spend is crazy in comparison with everything real and not real. How does somebody even start as a business owner?
You start with what’s the real thing that the robot hasn’t figured out yet. It’s any kind of meat that they don’t know. It’s hanging out. It’s having experiences together. The robot works for us because when we capture these little things and 15-second stories, we feed that into the robot, and the robot will make derivative content. The robot will post on Twitter, Facebook, Instagram, and YouTube and turn it into a blog post.
Q5: What are you really referencing when you say the word robot?
It’s anything that has to do with automation. We’re moving towards artificial general intelligence (AGI), where the robots are so smart that they can learn on their own. The robot can now write software, and you have software that governs the newsfeed. The things that govern how your car’s air conditioner works are determined by algorithms with a system that is learning based on feedback.
Q6: You’re telling me to make our robots smarter and that we automate ourselves, but aren’t we giving up a little bit of our soul in exchange?
The box has been opened. Right now, anything that’s being stored on your phone is being scanned through algorithms like your fantasies, hidden truths, and stuff like that. But who’s to know what else they’re scanning for that they might miss?
Q7: How effective is the “one-minute video” in the digital marketing world?
The fact that we can distribute the one-minute video across Facebook, Twitter, YouTube, Snapchat, TikTok, and all the different places that it could be, means that as entrepreneurs and business owners, we have to be able to tell the story. We have to be able to establish connections, interview other people, collect that content, put it in this machine, and have it distribute the content everywhere. You only need to drop the money in the machine, and it will figure out where.
Q8: Any concluding advice for any entrepreneur and business owner who wants to start dabbling into digital marketing? How do you keep up?
Figure out which tools you really want to use for automation, and make sure to communicate your stories.
If you want to learn more about how you can communicate those stories, here’s the One-minute Video Course that will teach you how to make those killer one-minute videos.
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.