If you’re struggling to grow your agency, you’re not alone. Most digital agency owners hit a wall. They can’t land clients because they lack results, and they can’t get results without clients. So they start working for free, saying yes to anyone, and wasting time building portfolios and fancy websites that don’t convert. I’ve made those mistakes. But after two …
How To Be an Effective Project Manager For Your Clients
In project management, structure and clarity are everything. The moment you allow people to pick and choose their tasks freely, you lose control. Instead of executing, they’ll start “helping” in ways that don’t drive results. For example, if your task is to drive qualified leads through Dollar-a-Day ads, and instead, we focus on repurposing content for SEO, that’s a failure …
How a Home Service Agency Failed To Get Their Clients Results and Threaten Those Who Complain
For over a year we’ve been privately solving complaints from a home service agency’s clients. Whether it’s barely working on Nilson Silva’s Master Touch Pools (and charging thousands a month for nothing), there’s a systematic problem with this home services agency’s ability to drive results. This isn’t the end of the world. As agencies grow, mistakes are made and things …
Elapsed Time VS Utilized Time: My Secret Productivity Hack
Just yesterday, I was navigating the bustling streets of Beijing, and a day before that, I was soaking in the vibrant energy of Tokyo. There’s no doubt about it – whether for clients or for seeing friends, I travel a lot. And after you’ve flown over 11 million miles, you learn how to maximize your time in the air. You …
Behind the Scenes at ABC News on Election Night
On November 5th, I had the rare opportunity to step behind the scenes at ABC 7 News in Los Angeles on one of the most critical nights of the year: election night. This wasn’t just any newsroom visit. This was a chance to witness how a top-tier team operates during a high-pressure, real-time event where every second counts. I’m no …
Why Your Digital Marketing Agency Needs SOPs to Scale
Running a digital marketing agency is hard. The success of your agency is measured not just by the clients it acquires, but by the clients it retains and the efficiency with which it delivers services. As the industry becomes more competitive, agencies must focus less on outreach and more on delivering consistent value, building trust with clients, and ensuring that …
An Effective Model for Retaining Clients
Introduction Josh Nelson, the founder of the Seven Figure Agency, spoke about the strategies for retaining clients in the webinar on “How To Maximize Client Retention for your Digital Marketing Agency.” One of the biggest challenges in running an agency is you get the clients, you pour yourself into it, and they cancel. The Importance of Retaining Clients BAIN did …
This Is Why Our VAs Should Never Mark Their Own Tasks as Complete
We have a recurring issue with well-meaning team members marking their own Basecamp tasks as “done” when they’re not. Once marked complete, we assume no further action is required—meaning any incomplete work gets buried unless someone takes the time to manually audit what’s been “done.” This completely defeats the purpose of task management and introduces major risk to our workflow. …
Why are Your Campaigns Failing
Most people will guess it’s for lack of goals, not having sufficient time/expertise, or having a crappy product.The creatives will say it’s for poor content– weak landing pages and lame creatives.The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things to optimize, but there’s something even more fundamental …
BC- Basecamp
An online collaboration app that lets people manage their work together and communicate with one another. With built-in email integration features, now your team can send messages, post to-do lists with files and texts documents only by using an email. How cool is that? Projects You can organize projects into different categories and assign them to your team.
How To Go From a One-Man Show to an Agency
If you’re still running the show all by yourself, you’re working hard but not working smart. Maybe it’s time for you to hire people and become an agency.