I interviewed Luke Eggebraaten, the founder of Phaser Marketing, to discuss the most effective ways to reach out to American clients. I told him some people from Pakistan are learning digital marketing and getting their first job, such as video editing, processing content, building websites, and doing ads. What do international people need to know to avoid mistakes when applying …
Rudy Mawer, the CEO of Mawer Capital, and I recently spent some time together at the Mawer Capital headquarters. Rudy is an expert in Facebook advertising. He has teamed up with Tai Lopez, raised $150 million, and successfully acquired 11 companies and billion-dollar brands. Additionally, he has done extensive work in celebrity marketing, particularly with fitness celebrities and, most recently, …
Do retargeting if you have a large audience; it works well, especially on Facebook and Google. What is retargeting? Retargeting is chasing people on the internet who didn’t finish things you wanted them to do. Omnichannel retargeting is when you have all the pixels firing, so you are like the ultimate parasite. You have the Facebook, TikTok, Twitter, and LinkedIn …
Did you know that you can close a deal and not waste a lot of time putting a proposal together? Does writing a proposal put you under a lot of pressure and puts you into thinking, “I’ve got to get that proposal out but I don’t wanna spend all night trying to crank out something however I also don’t want …
If you’re working with our team, whether as a teammate, vendor, contractor, or collaborator, this is for you. The temptation to DM I get it. It’s easy to shoot me a quick message. I usually reply fast. It feels like the shortest path to an answer. But what seems efficient in the moment often ends up breaking the system we’ve …
Did you know that a book is a new resume? When you have it, it builds your authority just because it establishes that you are able to display your understanding, contribute to the world, and add value to the existing ecosystem via your unique perspective based on your experiences and the way you see things. So what is the difference …
If you’re not getting much engagement, it may be because the only content that’s being put out there is just you. And even though what you have to say is really good, if it doesn’t have the authority behind it of other people and the audience, then it means nothing. So authority is not just because you are well known, …
You need to understand the six phases of the social amplification engine, which are; You should be able to talk about this forward and backward to explain to businesses why they have to start with digital plumbing. Because otherwise, they’re blind, and anything they do will be no good unless they have plumbing in place first. Their goals, content and …
With any piece of content, you need to have a Content Library organized around your Topic Wheel. Most people create blogs or produce other content randomly with no connection to other messages. But if you want to be a true marketer and grow sales, everything that you do needs to be a concept that then ties into your overall framework. …
A lot of you guys will go to a conference and wander around in these different sorts of places where you’re just trying to meet people randomly and you’re introducing yourself over and over again, and other people are introducing themselves to you and you’re not directly driving value. So today I wanna share with you tips on how to …
We must compute the cost, the hours and the tasks that a VA completed in order to evaluate their performance. We have created a formula that everyone can use to estimate the efficiency of a VA. 1. Determine the following: •VA cost per hour •VA hours worked per day •VA tasks completed per day 2. Solve the equation (VA cost …
