This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the Dollar a Day Strategy to boost posts. The Background Behind Devising A Dollar A Day Strategy You might ask what problem the Dollar a Day strategy attempts to solve. We had Quiznos, Allstate, Nike, and Starbucks as our clients. And they have many locations. So when …
The Content Strategy for Videos
This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the content strategy for videos The Funnel Think about the videos in three different levels of engagement. You have probably heard of Know, Like, and Trust, or Top, Middle, and Bottom of the funnel, or maybe you’ve heard of Why, How, and What. The social networks and …
How to Do Videos Like a Pro
Do you want to create excellent video content but are unsure where to start? In this episode we have invited Ryan Magin who does videos for Alex Hermozi and who is getting millions of views a month with his own content, building his own brand. He has a lot of great ideas. He also does Grant Cardone videos, growing Grant …
Hacks for Creating Content
This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed some hacks for creating content. Create Video Content and Repurpose Many find creating content, especially videos, very scary and challenging and don’t know where to start. Start with a long-form piece of video. And if you’re not good on video, podcast, or whatever, we typically find 30 to …
How to Pass Link Juice
This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed the importance of passing link juice, which is posting your content on other powerful sites. What is Link Juice from Sites with High Domain Rank Look for link juice. You can put all the content you want and all the best reviews. But you are missing something powerful …
How to Leverage Google My Business to Drive Leads
This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed the importance of setting up the Google My Business Page. If you want to drive leads, buyers, and sellers, phone calls, it will be inside Google My Business because it is a local play. Google’s so smart that they can infer local. So, for example, they know the …
Benefits of Checklists and Templates
This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed the benefits of checklists and templates and employing virtual assistants for repetitive tasks. Processes and Training You don’t want to think about what you do during your day, and if you have assistance or people that work on your marketing team or whatever, …
Processes Based on Demonstrated Experience
This is an extract from “The Tom Ferry Podcast Experience” with Jason Pantana and me, where we talked about the importance of processes and the basis for designing such processes. My background is in Math, Economics, and Finance. I went to the London School of Economics for a Master’s degree and was a tutor at SMU. There’s a scene in …
Do Videos on Every Single Platform
This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed video content creation and repurposing. Video Recording and Editing There are a lot of tools that will edit videos that are natively inside Facebook, TikTok, and Instagram. or integrate with email when you reply back. But the key is literally just using video …
Supercharge Your Personal Brand With the SAE Framework
Are you trying to grow your personal brand, but do not know how? Maybe a lot of you may be new in a certain vertical or industry. What can you do? How can you supercharge your personal brand? There are a lot of myths, though Myth is a myth, there are a lot of myths out there as to what …
Reverse Engineering How to Be an Industry Influencer
There are a lot of people that want to build communities. There are a lot of people that want to write a book. There are a lot of people that want to do lots of different things. But the question is how do you get started? There is no better person than my friend, Dr. Glenn Vo whom I have …
Digital Marketing Strategies for Agency Owners
A lot of people say that starting an agency is difficult because it’s too late, it’s too competitive and the churn rate is super high in social. But now is actually the best time to start a marketing agency because of what happened with COVID and all these people that are now starting to get online because of how quarterly …