Kevin Lee, founder of Didit, and Jack Wendt, founder of Highrise Influence, recently sat down ahead of Kevin’s talk at DigiMarCon Summit. The conversation quickly zeroed in on a timely question:How should brands think about SEO, visibility, and content when chatbots and AI tools are changing how people search? The Return of Barnacle SEO Kevin shared a concept that many …
A Gemini Audit Model: How to Run Clear, Repeatable Online Presence Audits
Most audit templates only work for one kind of business. I created a Gemini Audit Model to help people run audits in a consistent, objective way—focused on evaluating clearly, not boosting the subject’s appearance. I first used it at a Schluter Systems influencer workshop with Dennis Yu. These weren’t traditional influencers. They were tile installers posting jobsite videos. Most didn’t …
How Dylan Haugen Gave His First Conference Talk—And Made It Count
Ever given a talk in front of a live audience—with no script, no slides, and no backup plan? That’s what Dylan Haugen did at the JVA Align Summit, where we spoke to a room full of volleyball club directors about using AI in their programs. Dylan is 17. He’s been building his brand since age 11, has over 100 million …