Kevin Lees Framework for Dominating PPC GEO and the 100B Google Settlement THUMBNAIL

Kevin Lee on GEO, AI Agents, and the Google Arbitration

I’ve been learning from Kevin Lee for over two decades. I first tried to shake his hand at PubCon 22 years ago, back when it was still Webmaster World, because he ran DIDIT and he was the guy on PPC. He hasn’t aged a year since. So when I caught him at the Wall Street Conference in Las Vegas, where …

Barnacle SEO & Digital PR in the AI Era – Kevin Lee at DigiMarCon

Kevin Lee, founder of Didit, and Jack Wendt recently sat down ahead of Kevin’s talk at DigiMarCon Summit. The conversation quickly zeroed in on a timely question:How should brands think about SEO, visibility, and content when chatbots and AI tools are changing how people search? The Return of Barnacle SEO Kevin shared a concept that many marketers have forgotten—barnacle SEO. …