Alex Makowski and I at one of our weekly agency meetings A jack-of-all trades is a master of none. Focusing on a single niche turns a generalist agency into a specialist partner clients can trust. Why Specialization Matters When an Agency owns one vertical, deep expertise and care is built. A few examples from our digital marketing ecosystem, Luke handles …
Building an Evergreen Personal Brand with AI Systems and Human Insight
Hosting one of our weekly agency meetings A Collaborative Vision: People and AI Building Brands That Last Artificial intelligence is powerful, but it still needs a pilot. During a recent internal BlitzMetrics session, our team worked with live AI systems to build real websites for entrepreneurs like Nick Dossa and Jeremy Barker. The takeaway was clear: AI doesn’t replace human …
From Socks to Systems: How Personal Touch and Process Build an Evergreen Business
Unexpected, personalized gifts, like a pair of socks emblazoned with someone’s face, make people smile every time they see them. That reaction is exactly what we aim for when we treat our clients, partners and team members with warmth, humor and a human touch. Personalized socks we gifted to Luke Crowson Warmth That Scales Just after a team call, Luke …
Building an Agency That Attracts Clients Through Trust, Proof, and Systems
Dylan Haugen hosting one of our weekly agency meetings Building a digital marketing agency doesn’t start with flashy ads or cold emails. It starts with honest conversations, a clear niche, and consistent collaboration. This guide distills what we’ve learned from coaching hundreds of agency founders, including our recent BlitzMetrics team call with Luke, Alex, Sam, and others, into a practical …
We’re Hiring!
We’re looking for A Players. If you’re someone who takes initiative, solves problems without hand-holding, and actually wants to grow, read on. If you’re expecting private tutoring, personal feedback sessions, or for us to chase you down, stop here. The philosophy: Why we hire the way we do AI has changed everything. The days of mindless VAs doing repetitive tasks …
New Article: Grok Heavy vs Expert Mode – Using AI Agents to Tame Content
We just published a detailed article on HighRiseInfluence.net exploring the differences between Grok Heavy and Expert Mode and how AI agents can help local service businesses manage large content libraries. Read it here.
Why Pretty Pictures Don’t Matter Without Strategy
We recently met with a talented thumbnail designer, Yevhenii, who wanted to sell us a $200 package of thumbnails. On the surface, that’s fine; thumbnails matter. They’re like headlines on articles: the first hook that gets people to click. But here’s the problem: a thumbnail isn’t just decoration. It’s strategy. And if you don’t understand the strategy behind our mission, …
How Young Adults Can Run an In-Depth Brand Audit for a Major Brand
When most people think about auditing the marketing of a well-known company like Allen Edmonds, they imagine a team of seasoned consultants with decades of experience, hefty retainers, and glossy presentations. But here’s the truth: young adults with little to no prior experience can produce the same level of analysis, if not better, when they follow a proven process and …
Celebrating David Carroll: From Power Washer to Print-Marketing Pioneer
David Carroll isn’t your typical tech founder. Raised in Minnesota, hestarted his entrepreneurial career running a power‑washing business, hustlingaround town in a pickup truck. Over the years he has transformed that“whatever it takes” mentality into a multimillion‑dollar marketing companycalled DOPE Marketing.Today, Carroll is a sought‑after speaker, podcaster and mentor for home‑servicecompanies. This article chronicles his journey, synthesizing dozens ofpodcasts, articles and social …
How International Experts Can Build Google Trust and Global Relationships
When I joined Anuran Das and his audience of entrepreneurs in India for a live webinar, one question came up again and again:“How can international specialists get Google and AI to actually trust them?” It’s a fair question.You can run Facebook ads, post on LinkedIn, and even have a massive following but if Google’s Knowledge Graph can’t connect your name, …
How to Set Up Google Search Console (GSC) for a Client Website
If you manage client websites, as an SEO consultant, digital marketer, or agency owner, Google Search Console (GSC) is one of your most essential tools. It confirms Google is properly indexing a site, flags technical issues early, and gives you the hard data clients actually care about. Before you spend a dime on ads or backlinks, you need visibility into …
How We Audit a Home Services Website in 5 Minutes Flat
We believe in documenting exactly how we do things, no smoke and mirrors, no “mystery sauce.” The best way to scale is to make our process transparent so young adults can learn it, home service owners can see the value, and everyone wins. This week, I ran a Quick Audit for American Home Painting, and here’s exactly how it went …