Dennis Yu developed the Dollar a Day strategy as a way for small businesses to build brand awareness without a massive ad budget. Marko Sipila took that framework and battle-tested it across three home service verticals — concrete coatings, HVAC, and fencing. The 77-minute webinar they recorded together breaks down exactly how contractors can apply this approach without wasting money …
How Marko Sipila Grew HVAC Quote to 300 Customers Using Conference Videos
Most SaaS founders make the same mistake with video content. They film polished product demos. They create scripted walkthroughs of their dashboard. They talk about features and pricing tiers. And nobody watches. Marko Sipila took the opposite approach with HVAC Quote — and grew from zero to 300 paying customers in roughly a year. Make Videos About Other People, Not …
Gavin Lira on Why Active Listening Beats Every Growth Hack
Gavin Lira cold-called a marketing agency owner named Spencer X Smith when he was still a senior in high school. He did not ask to pick Spencer’s brain. He left a voicemail offering a specific Instagram growth strategy that he could tell Spencer was not using. Spencer called back ten minutes later. That single phone call launched the network that …
Most people who run YouTube ads for roofing target consumers searching for “roof repair near me” or “best roofer in Atlanta.” That makes sense if you sell roofing services directly to homeowners. But we sell to roofing companies, not their customers, and that changes every targeting decision in the campaign. We set up a YouTube ad campaign inside Google Ads …
How Claude AI Built a YouTube Ad Campaign in Google Ads — Step by Step (With Reasoning, Token Estimates, and PPC Guidelines)
Dennis Yu gave Claude AI a plain-English brief to promote his interview with Erik Huberman on YouTube. Claude built the entire Google Ads campaign — targeting, bidding, creative, and launch — without a human touching the interface. Here is the full breakdown of how it was done, what it cost in tokens, and what came from BlitzMetrics guidelines vs. AI knowledge.
Gavin Lira’s Guide to Turning PR Placements Into Revenue
Gavin Lira built a system for turning press features and podcast bookings into measurable revenue. Learn his 5-step framework.
The PR Results Gavin Lira Delivered for Liquivida Prove Empathy and Execution Go Together
Gavin Lira delivered 98 podcast bookings and 39 press features for Liquivida through The Empathy Firm. See the real deliverables and results.
What Gavin Lira’s Exit Plan Reveals About Real Leadership
Gavin Lira shared an internal memo at The Empathy Firm outlining his exit plan, revealing a leadership style built on delegation and trust.
How We Used AI to Publish 10 Articles Honoring Gavin Lira in a Single Session
Behind the scenes of how BlitzMetrics published 10 articles honoring Gavin Lira in a single content production session.
Inside Gavin Lira’s Playbook: How He Systematized Podcast Booking and Book Launches
Inside the repeatable system Gavin Lira built at The Empathy Firm for booking high-profile podcast guests and launching books.
Dennis Yu and Gavin Lira on Why Niching Down and Referrals Beat Cold Outreach
Dennis Yu and Gavin Lira explain why niching down and building referral networks beats cold outreach for agency owners and service providers.
How Gavin Lira Grew From 12 to 7,600 Followers in 8 Weeks Using the FGF Framework
How Gavin Lira grew from 12 to 7,600 Twitter followers in 8 weeks using the FGF framework for social media growth.