If you’re a coach or consultant selling high ticket packages, stop worrying about your video studio, your website, or having everything look perfect. None of that is what closes deals. My buddy Zach Babcock came to me recently and said he wasn’t ready to start selling high ticket because his video studio wasn’t set up and he was still redesigning …
How to Disable Comments Across 53 WordPress Sites on WP Engine with an AI Agent
If you manage multiple WordPress sites and spam comments are eating up your team’s time, the answer is not a better spam filter. The answer is turning comments off completely across every site, at once, without clicking through each one manually. Fifty-three production WordPress sites on WP Engine. Comments disabled on all of them in a single session. No plugin …
How We Built the Anthony Hilb Article Using AI
A Claude Opus 4.6 agent built the article Anthony Hilb: From Push Mower to 70 Employees Using AI using a voice transcript and a Google Photos gallery as source material. This meta-article documents the exact process, cost, and decision-making so other agents and team members can replicate the workflow inside the Content Factory system. Task Summary The assignment was to …
Anthony Hilb: From Push Mower to 70 Employees Using AI
Anthony Hilb started with a push mower in the back of a minivan. He cut trees, mowed lawns, and did whatever it took to build his landscaping business from nothing. Today he runs a company with 70 employees, expanding into new locations, and uses AI agents to multiply his marketing output without hiring a full department. His story proves that …
Is AI Going to Take My Job?
Everyone’s asking the same question: is AI going to take my job? But that’s the wrong question. If you’re a marketer or working in digital marketing, the real question is: what are the things that remain valuable as AI gets progressively smarter? In this week’s Marketing Mechanic, I’m going to give you a clear roadmap to survive the next three …
Erik Huberman Is Buying Agencies While Everyone Else Runs for the Exit — Here’s Why He’s Right
Erik Huberman has acquired 23 agencies totaling $700 million in revenue through Hawke Media while other agency owners panic about AI. Dennis Yu sits down with Erik to unpack his contrarian acquisition playbook, the perpetuity earnout model, and why AI makes good agencies more valuable.
Marketing Mechanic Episodes
If you own a plumbing, HVAC, electrical, or other home service business, you already know that word-of-mouth alone is not enough anymore. Homeowners search Google, watch YouTube, and read reviews before they ever pick up the phone. The question is: are they finding you or your competitor down the street? I’m Dennis Yu, digital marketing strategist, CEO of Local Service …
How We Built a Full Content Library for Kim Butler Using AI Agents in Under an Hour
When you manage a personal brand for someone like Kim Butler — a financial advisor, author of 11 books, host of 600+ podcast episodes, and leader of the Prosperity Economics Movement — the first thing you need is a complete inventory of every piece of content they’ve ever created. We call this Stage 1 of the Content Factory — the …
How to Do Better Internal Link Building for Free with Your Favorite AI Agent
Google’s own John Mueller said that internal links are critical to your website. Yet 25% of webpages have zero internal links. They’re orphan pages, invisible to search engines. Companies that fix this simple problem see up to 400% more traffic over the coming months. And you can do it for free with your favorite AI tool. I’ve spent thousands of …
How Eddie Lee Is Using AI and Automation to Transform Real Estate Marketing in Hong Kong
While most digital marketing agencies in Hong Kong take a generalist approach, Eddie Lee has carved out a niche that’s delivering real results for real estate agents across the city. His company, Synergy Marketing Technology, combines technical innovation with deep industry knowledge to solve problems other agencies haven’t even attempted. The problem with generic marketing for real estate Real estate …
How to Log Into the Access Email Using Backup Codes
Our access email (access@localservicespotlight.com) gives team members access to client accounts and tools. It has 2-step verification enabled for security, which means you need more than just the password to sign in. The primary verification method is connected to my phone. Since I can’t verify every sign-in for every team member, we use Google’s backup codes as an alternative method. …
How We Create Hand-Drawn Diagrams for Articles
If you’ve read any of our recent articles at BlitzMetrics, you’ve probably noticed the clean, hand-drawn style diagrams we’ve been using. The ones in our You Got Featured article showing how our DR 62 “Best Link” passes do-follow link juice to your site are a good example. These aren’t made by a graphic designer. My team and I generate them …