If you run a local service business and are wondering whether ChatGPT, Perplexity, and Google AI Overviews will keep sending you customers, the answer is no: you do not need to optimize separately for any of them. The same signals that earn you a Google Knowledge Panel are the signals that get you cited by every AI tool. I sat …
How AI Is Collapsing Marketing for Contractors
AI is going to revolutionize and upend digital marketing for contractors in the next 12 months. I’m going to show you what’s going to happen, why it’s going to happen, and what you need to do to be prepared. I’m Dennis Yu, and every week I walk through marketing principles as the Marketing Mechanic so you can understand what’s coming …
Why Coating Launch Is My #1 Pick for Concrete Coating Lead Gen
If you run a concrete coating company, chances are you’ve been burned by a marketing agency before. They slide into your DMs or pop up in your feed making big promises, and then the phone never rings. I’ve seen it happen hundreds of times across the home service industry. That’s why when something actually works, I pay attention. What makes …
Here Are My Favorite Phrases to Talk to AI to Get the Best Results
A lot of people are using AI like a chatbot, just having it agree with them and giving vague instructions. But there’s a better way. Here are the exact phrases and frameworks I use to get the best results from AI agents. Start with the goal, not the how The first thing I do is talk about what I want …
How to Set Up Tags in Keap and Add Them Manually to a Contact
Tags in Keap are one of the most powerful ways to segment, organize, and automate a contact list — and setting them up takes less than five minutes. Whether the goal is to label a new account manager, track a customer’s journey, or trigger an automation sequence, tags make it possible to send the right message to the right person …
Stop Using AI Like Everyone Else
I’m standing at the Avatar Mountains in China, the place that inspired the movie Avatar. And everyone around me is doing the exact same thing: taking the same photos, from the same angles, at the same spots. It’s a perfect metaphor for what’s happening with AI right now. The problem with how people use AI A billion people are using …
Aaron Gott of Bona Law: Would I Hire Him? An Honest Review
Aaron Gott of Bona Law markets himself as a top-rated antitrust litigator. Before you hire Aaron Gott, here is an honest, devil’s-advocate review of his publicly available profile, credentials, and what to verify independently. Nothing on his page is a smoking gun, but the gaps between his self-description and verifiable substance are worth examining. Career Trajectory: 12 Years at One …
How to Handle a Negative Glassdoor Review and Spot the Removal Scam
A field guide for founders, agency owners, and HR leaders dealing with cold-outreach removal vendors. The Short Answer A negative review only legitimately comes down when it actually violates a published platform policy. Vendors promising “no risk” removals on a per-success basis cannot bypass that rule — they can only file flags, and aggressive filing can get the entire profile …
Launching Indy Capital: A New Chapter for Home Services
In 2024, Colby Joseph Davis formally launched Indy Capital, turning his vision for a consolidated home‑services powerhouse into reality. Indy Capital isn’t just another private‑equity firm; it is structured as a public markets investment and real‑estate holding company with a home‑services division, Indy Brands. The goal is to build, acquire and sell best‑in‑class home‑service companies under one roof. What sets …
Why This Simple 29-Second YouTube Ad Gets a 98.6% Watch Rate
When most people see a YouTube ad, they skip within seconds. Dennis Yu opened this section of his DigiMarCon session with the opposite scenario: a 29-second clip that holds 98.6% of viewers all the way through. No actors. No studio. No script. Just a raw moment with a real sales rep named Alex. The knee-jerk reaction is to assume that the watch rate results are fake—bots, bad …
From Apprentice to Entrepreneur: Colby Joseph Davis’s Journey from the Trades to a Multi-Brand Empire
Colby Joseph Davis’ journey in the trades began when he was still a teenager. Working alongside his father in the plumbing business and later in pool renovation, roofing and painting, he learned the value of craftsmanship, customer service and honesty early on. Those hands‑on experiences across multiple trades would shape his entrepreneurial vision. In 2013 he founded Davis Painting, and …
Don’t Tag Me in Basecamp — Here’s Why
Every time someone tags me in Basecamp, I get two emails for the same message: one for the post, and one for the mention. Multiply that by dozens of projects, and you’ve just doubled the noise in an inbox that already gets over a thousand emails a day. I manage 1,000 emails a day. Every unnecessary ping pulls me away …