Awareness Consideration and Conversion
WHY is how we bring it all together– to get attention, establish authority, and have a meaningful first touch. Here you tell stories from the founder, users, and anyone else authoritative to your target audience. You want your one-minute videos to make people FEEL so you can align on shared values.
HOW is teaching what you know– especially what you would do if your product did not exist to solve the problem. Teach via simple recipes in steps to get something done without talking about your product. Talk about broader industry issues and interview experts.
WHAT is what you’re already doing to sell– based on price, features, special dates, testimonials, and other traditional marketing.
The 3×3 strategy is an "EVERGREEN" product marketing funnel that will work for you timelessly and tirelessly– no need to keep producing expiring content.