“Let’s Fix Your Website” is a webinar series designed to empower small business owners with practical website improvement strategies. Led by digital marketing expert Dennis Yu, this series dives into real website audits for businesses across San Francisco, uncovering actionable recommendations to help them thrive online.
Hosted by the San Francisco Small Business Development Center (SF SBDC) and the San Francisco Public Library, each episode highlights unique challenges and tailored solutions for small businesses. Whether you’re looking for inspiration or direct advice, explore our collection of website audits to find insights that resonate with your business needs.
Before diving into the website audits, Learn how to objectively assess a business’s performance through a Quick Audit for a deeper understanding of the process. This will help you better grasp the insights shared in each audit below.
Websites Audited in the Workshops
Leann Ramos Bookkeeping (Bookkeeping)
Audit Summary: Leann Ramos’ website lacks a strong connection with her target audience. Personalizing content, optimizing visuals, and showcasing her bookkeeping expertise will address this.
JT Virtual Assistance (VAs Outsourcing)
Audit Summary: JT Virtual Assistance’s website struggles with scalability. Transitioning to WordPress, enhancing visuals, adding testimonials, and improving content will resolve these issues.
Sarah Glenville (User Experience Researcher)
Audit Summary: Sarah Glenville’s portfolio needs engaging content, a professional email, and a stronger keyword strategy. Adding client work, videos, and blogs will boost authority.
Christian HVAC (HVAC Services)
Audit Summary: Christian HVAC’s website lacks authority, has poor backlinks, and no SSL certification. Adding service pages, removing spammy links, and boosting local SEO will help.
Anna Paulette MB Fine Art (Fine Art)
Audit Summary: Anna Paulette’s website faces slow loading, non-indexed content, and low traffic. Optimizing images, fixing indexing, and boosting social media and email marketing can help.
Alroundr (Skincare)
Audit Summary: The website needs clearer messaging, personalized greetings, and better navigation. Focus on addressing skincare concerns, building trust with testimonials, and improving video and email collection for stronger engagement.
Art By Renee Switkes (Art Gallery)
Audit Summary: The website suffers from poor SEO and limited audience engagement. Moving to WordPress, using storytelling videos, and enhancing visuals will improve connection with potential buyers. Cross-promotions and fostering personal connections will boost visibility and engagement.
Donaji (Michelin Restaurant)
Audit Summary: Donaji’s website struggles with functionality, poor SEO, and mobile issues. Transitioning to WordPress, improving mobile optimization, and boosting social media can enhance its presence. Leveraging high-authority mentions and optimizing reviews will increase visibility and engagement.
Bao-Khang Luu (Artist)
Audit Summary: Bao-Khang Luu’s website lacked engagement and reach before adopting the Dollar-a-Day strategy. After shifting to storytelling and targeted ads, his traffic and interactions increased. Repurposing content will further enhance reach and conversions.
Bay Harvest Catering (Catering)
Audit Summary: Bay Harvest Catering’s website features appealing food images but lacks storytelling and testimonials. Adding video testimonials, refining messaging, and improving website organization will enhance customer connection.
Cossi Family Coaching (Family Coaching)
Audit Summary: The website lacks focus and personalization, hindering visitor attraction and retention. Adjusting headlines, streamlining CTAs, and adding personal storytelling through video will improve engagement and address parents’ needs.
Ray’s Cocktail Eggs (Food Product – Pickled Eggs)
Audit Summary: The website lacks on-page SEO and clear user pathways, making it hard to convey the product’s appeal. Improving meta titles, headings, CTAs, and showcasing the product through visuals and testimonials will enhance user experience and drive conversions.
CBD Euphora (Wellness Products)
Audit Summary: Regulatory restrictions limit advertising, hindering growth. However, leveraging customer stories, referrals, and wellness benefits can expand the customer base and build trust in the brand.
Beauty of Art (Skincare Consultation and Product Sampling)
Audit Summary: Sajana’s blind-test skincare model lacks clear messaging and engagement. Improving content, social media strategy, and showcasing client success stories will attract more clients and build trust.
A Gentle Rest (Pet Euthanasia)
Audit Summary: A Gentle Rest’s website ranks for brand keywords but lacks optimization for local terms. Improving SEO, website navigation, and targeted ads will increase visibility and attract more families.
Who’z Nxt (Recruiting Agency)
Audit Summary: Who’z Nxt’s website relies on stock imagery and lacks a clear structure for job categories. Improving visuals, website organization for authentic engagement will build trust and differentiate the brand from competitors.
Gilded Feather Studio (Handmade Jewelry)
Audit Summary: Gilded Feather Studio’s website lacks storytelling, hindering emotional connection with its audience. Adding behind-the-scenes content, personal stories, and customer engagement will enhance brand appeal and loyalty.
Erin Carney (Abstract Art)
Audit Summary: Erin Carney’s newly launched website faces high bounce rates (68%) and lacks clear navigation, engagement, and description of her artwork. The site’s current setup does not encourage visitors to explore further or understand the artist’s work in depth.
Affirm Your Transformation (Self-Love Apparel)
Audit Summary: Affirm Your Transformation’s website lacks clarity about its mission, has inaccessible CTAs, and is text-heavy, reducing engagement. Limited social proof and poor mobile optimization hinder its effectiveness.
Sniff and Go (On-Leash Dog Walking Service)
Audit Summary: Sniff and Go’s website effectively outlines dog walking services but struggles with fast-scrolling text, unclear terms, and a cluttered mobile experience. Lack of testimonials, poor navigation, and no active advertising or social media presence limit engagement.
Tallio’s Coffee & Tea (Coffee Roaster, Cafe, Retailer)
Audit Summary: Tallio’s Coffee & Tea’s website attracts visitors but lacks engagement due to a poorly defined brand identity, unclear focus, and a hidden mission statement. Testimonials are placed too far down, reducing credibility and trust.
The Last Straw (Magazine)
Audit Summary: The Last Straw’s website needs clearer messaging, better navigation, and a prominent ‘Subscribe Now’ button. Improving social media visibility, repurposing content, and reclaiming lost rankings will drive traffic. An interactive homepage and user behavior analysis tools will optimize the experience.
Nacim Ruintan-Tehrani (Multidisciplinary Art & Design)
Audit Summary: Nacim’s website showcases art but lacks a clear homepage description and personal storytelling. The ‘About Me’ section is brief, and adding visual storytelling and customer testimonials would improve visitor connection.
North Star DPC (Healthcare Provider)
Audit Summary: North Star Direct Primary Care lacks a clear mission statement and differentiation from competitors. Adding Dr. Ma’s credentials, educating visitors about DPC, and including compelling CTAs would enhance engagement.
Lynn Vandenberg Jewelry (Handmade Jewelry Retailer)
Audit Summary: Lynn’s Etsy store lacks sales despite advertising. She can improve by using Instagram and TikTok influencers, optimizing her store, and implementing beginner SEO strategies for better visibility and growth.
AnaElisa Words & Pictures (Artwork & Photography Services)
Audit Summary: AnaElisa’s site lacks clear services, a target audience, and purchasing options, and its ads undermine professionalism. Moving to WordPress.org and adding service details, testimonials, and an “About Me” video will improve clarity and engagement.
Liyana Studio (Greeting Cards & Wholesale Sales)
Audit Summary: Liyana’s Shopify site lacks detailed product descriptions, limiting SEO and customer engagement. Adding detailed product pages, utilizing backlink partnerships, and promoting reviews will improve SEO and conversions.
Urban Adventure Club (Social Club)
Audit Summary: The website has slow load times and lacks organic traffic due to large images and platform limitations. Improving SEO with content creation and optimizing pages will enhance engagement and reduce churn.
Education Spot (Educational Content Platform)
Audit Summary: The website struggles with Core Web Vitals, slow load times, and mobile responsiveness. After being removed from AdSense, Haseeb Nawaz should explore affiliate networks, direct ad sales, and improve mobile performance while showcasing success stories to boost trust and engagement.
Climate Action Center (Climate Education)
Audit Summary: The site’s use of Wix limits SEO and mobile performance. To improve, Tom Lent should migrate to WordPress for better SEO and speed, target high-traffic keywords, collaborate with influencers, and incorporate video content to boost engagement and visibility.
Convection Kitchen (Cooking & Education)
Audit Summary: The Wix site faces SEO issues, low traffic, and few backlinks. Recommendations: migrate to WordPress, use Larissa’s personal brand and YouTube, enhance SEO with targeted content, and monetize through ads and premium content.
Uptown Dry Cleaners (Dry Cleaning Services)
Audit Summary: The website has multiple fragmented versions, hindering performance. Recommendations: Consolidate into one site, add videos, testimonials, and blogs, and improve local SEO, hosting, and mobile-friendliness for a better user experience.
Glite Glow (Beauty Products)
Audit Summary: The website is unpublished and faces strong competition. Julie Batumein should focus on building her personal brand, sharing her story, and using engaging social media videos. Activating Instagram or TikTok Shopping and running natural ads will enhance visibility and sales.
1st Class Signature (Mobile Notary and Fingerprinting Services)
Audit Summary: Lisa Duffy’s website is in its early stages. She should fix her Google My Business profile, create social media videos, and list her business in local directories to improve visibility.
Around the Block Moto Adventures (Motorcycle Tours and Rentals)
Audit Summary: The website is outdated, lacking a favicon and SSL certificate, impacting security and trust. To improve security, trust, and user experience, update design, fix SSL, optimize content, add videos, and use a CRM for client management.
El Hornito Pan Pizza (Restaurant)
Audit Summary: The Wix-built website has mobile usability issues and lacks clear contact details. To improve engagement, increase social media activity, encourage reviews, and better highlight key details like menu, hours, and location on mobile. Adding videos and considering a more mobile-optimized platform will enhance the user experience.
Valentino Tours (Tour Services)
Audit Summary: Valentino Tours’ website lacks content and service details, impacting SEO. Add tour info, use blogs for traffic, and optimize Google My Business. Run targeted ads, offer lead magnets, and feature testimonials to increase visibility and engagement.
Poles for Mobility (Hiking & Mobility Education)
Audit Summary: The website lacks targeted content, affecting SEO. Create pages for hiking poles and mobility keywords, merge the blog with the main site, and add a welcome video. Showcase testimonials and event highlights to boost engagement.
How To Talk by Julie King (Parenting Resources & Workshops)
Audit Summary: The website has strong SEO but faces security risks from outdated plugins and spam. Update plugins, enable a firewall, and clean up compromised content. Focus on high-performing parenting keywords, showcase workshops with testimonials, and consider acquiring howtotalk.com for branding.
Punk Majesty Street Wear (Punk-inspired Clothing)
Audit Summary: The brand struggles with website performance and visibility. Improving mobile speed, optimizing images, and simplifying the homepage will enhance user experience. Expanding the brand story, focusing on sustainability, and collaborating with micro-influencers will boost visibility and ROI.
Gina D’Emilio (Artist and Art Educator)
Audit Summary: The website has SEO issues and poor visibility for the shop section. Improve SEO by adding detailed descriptions and telling the story behind the art. Create individual pages for each piece, include testimonials, and simplify navigation and purchasing for a better user experience.
Four Seasons Estate Planning (Estate Planning Attorney)
Audit Summary: The website lacks personalization and engagement, focusing more on credentials than client needs. Add a personal story, video content, and client reviews to improve engagement. Highlight Nancy’s book and use Google Ads for local visibility
Saafara Herbal Teas (Herbal Tea Retailer)
Audit Summary: Saafara’s SEO suffers from harmful backlinks and unclear messaging. Ismail should disavow bad links, focus on local SEO, and improve content with videos, details, and original images to boost visibility and user experience.
Wondrous Vulva Puppet by Dorrie Lane (Educational and Therapeutic Product Retailer)
Audit Summary: The website needs to migrate to WordPress and Shopify for better e-commerce. Add testimonials, and community content to engage target audiences. Optimize for mobile and enhance CTAs and social proof to increase conversions.
Cayton Drumming (Drumming Education)
Audit Summary: Jeff Cayton should focus on content creation and set up a WordPress site with Shopify and PayPal for transactions. He needs to prioritize social media and share his unique story to increase visibility.
Elika’s Dress Code (Fashion Retail)
Audit Summary: Elika’s Dress Code’s Shopify site suffers from a sparse homepage, incomplete product details, SEO challenges, and delayed Google Merchant Center approval. Missing reviews and a blog hinder visibility and sales.
Mike Dinkle Healing Arts (Holistic Healing and Therapy Services)
Audit Summary: Mike Dinkle’s site has SSL issues and lacks personal content, relying on stock photos. Adding personal images, a video intro, and enhancing Google My Business with reviews will boost trust and conversions.
Rahul Mahra (Real Estate Professional)
Audit Summary: Rahul Mahra’s online presence lacks SEO and personal branding, limiting leads. He should create a personal site, focus on Toronto-centric video content, repurpose it for blogs and social media, and collect client reviews for credibility.
Rosina Roibal, MFT (Family Therapy)
Audit Summary: Rosina Roibal’s website lacks clear messaging and navigation. She should add a concise homepage statement, a call-to-action with a scheduling tool, and a personal intro video. Updating the blog with creativity-healing content and setting response time expectations will boost trust and engagement.
The Glam Icon (Beauty and Fashion Retail)
Audit Summary: The Glam Icon’s website needs better navigation, mobile cart fixes, and faster page speed. Adding an ‘Our Story’ section, high-quality product images, and targeted keywords will improve engagement. Collecting contacts and offering incentives can boost newsletter subscriptions.
Pacifica Comic (Digital Comic Platform)
Audit Summary: Pacifica Comic’s website needs a streamlined structure, clear calls to action, and a primary monetization focus like a store or Kickstarter. Adding a personal video, engaging on TikTok, and exploring options like NFTs can boost user engagement and revenue.
Sweet Tooth Gems and Grillz (Luxury Dental Accessories)
Audit Summary: The website lacks luxury branding, clear navigation, and a visible ‘Book Now’ button, affecting revenue. Switching to Shopify or WordPress can cut costs and improve functionality. Clear branding, service sections, and testimonials are needed to boost credibility.
The Silicon Valley Podcast (Business Podcast)
Audit Summary: The website has a professional design but needs better usability. The “Listen Now” button blends in, the testimonial section is inconsistent, and the top menu reduces navigation clarity. Improving the newsletter CTA, button colors, and guest placement visibility would enhance user experience. Social media access is good.
Are you already learning from the audits? Take it a step further! Join Office Hours with Dennis Yu to get tailored advice and expert recommendations for your website’s unique needs.