This is Part 4 in our Podcast Inventory series — where we show how to find podcast appearances that aggregators miss. Read the previous articles:
Part 1: inventorying every podcast appearance
Part 2: using Listen Notes for tracking
Part 3: amplifying authority with Podchaser
In the previous articles, we showed how Listen Notes found 477 episodes and Podchaser surfaced 608 credits across 353 shows. Those are powerful tools. But they don’t catch everything.
When we ran the advanced search techniques in this article to find podcast appearances the aggregators missed, we found 62+ additional unique episodes that neither aggregator had surfaced — appearances on smaller shows hosted on Buzzsprout, episodes indexed only on Libsyn, conference recordings that were never submitted to podcast directories, and Facebook Live interviews that exist as video but not as podcast episodes.
This is the long tail of how to find podcast appearances. And in digital marketing, the long tail is where compounding authority lives.
Listen Notes and Podchaser pull from RSS feeds. But not every hosting platform’s RSS gets picked up reliably, especially for newer or smaller shows. Some episodes only mention your name in show notes or transcripts, not in the title — making it harder to find podcast appearances through RSS-based tools. Conference recordings are often published as YouTube videos rather than podcast episodes. And live stream interviews on Facebook or LinkedIn never make it into any podcast directory at all.
The Metrics, Analysis, Action (MAA) triangle from our Nine Triangles framework applies directly here. The metrics are the episode counts from Listen Notes (477) and Podchaser (608). The analysis reveals gaps between those numbers and reality. The action is running these advanced searches to close the gap.
ting Platforms
Use Google’s site: operator to search each hosting platform directly. This catches episodes where your name appears in the title or show notes but the episode wasn’t picked up by major aggregators.
Use Google’s site: operator to search each hosting platform directly. This catches episodes where your name appears in the title or show notes but the episode wasn’t picked up by major aggregators.
Here’s a sample of episodes this technique uncovered that weren’t in our Listen Notes or Podchaser inventory:
Episode
Show
Platform
Demystifying SEO
The TAP Podcast
Buzzsprout
The Bamboo Ceiling For Asian Americans in Corporate America
The AM Podcast
Buzzsprout
Is Oxygen the Key to Healing?
Predictive Health Clinic
Buzzsprout
One Minute Video Marketing Hack (E77)
Growth Experts
Libsyn
The Power of Analytics, Standards, and Mentorship
The Bryan Kramer Show
Libsyn
How to Network like a Pro (#52)
The Marketing Millennials
Anchor.fm
Facebook marketing & $1 a day
Giant Thinkers Podcast
Podbean
Frameworks That Will Grow Your Business
BetterWealth
Captivate.fm
Notice the variety — health podcasts, Asian American culture shows, chiropractic marketing, wealth building. These are niche audiences that would never show up in a “marketing podcast” search, but they’re real authority signals that Google and potential clients can find.
Each niche podcast appearance maps to a different targeting audience — that’s the Goals, Content, Targeting (GCT) triangle in action. The chiropractor podcast reaches chiropractors who need marketing. The health podcast reaches wellness entrepreneurs. The content is already created — we just need to know it exists so we can amplify it toward the right goal.
Step 2: Search Year by Year for Older Episodes
Podcast aggregators index from RSS feeds, which means if a show died or changed its RSS, older episodes may have fallen out of the index entirely. Year-by-year Google searches help you find podcast appearances that fell out of the index.
"Dennis Yu" podcast 2015
"Dennis Yu" podcast 2016
"Dennis Yu" podcast 2017
"Dennis Yu" podcast 2018
"Dennis Yu" interview 2019
"Dennis Yu" webinar 2015 OR 2016 OR 2017 OR 2018
Year-by-Year Search Results
Episode
Show
Date
Take Ten Interview — CTO, BlitzMetrics
OMCP (Growth Marketing Conference)
Jan 2016
326: The Art of Mentoring at Scale
The Create Your Own Life Show
Oct 2017
114: Forget Facebook’s PR problem
Conquer Local (at VendastaCon 2018)
2018
What Faculty Can Learn from Dennis Yu
Social Media Syllabus
Nov 2015
SMX East / SMX Sydney keynotes
SMX Conference
2009
That 2015 appearance on Social Media Syllabus? It’s a faculty-focused blog that discusses what professors can learn from our approach to social media marketing. It’s been live for over a decade, accumulating backlinks and trust signals the entire time — and we didn’t know it existed until we ran this search.
Pro tip: Don’t stop at “podcast.” Also search for “webinar,” “masterclass,” “summit,” “fireside chat,” and “live interview.” The format labels vary wildly, especially for older content.
Step 3: Search Conference Recordings
Conference talks get recorded and published in places that have nothing to do with podcast directories — the conference’s own YouTube channel, a sponsor’s blog, a media partner’s site. If you’ve spoken at events, these recordings are some of your highest-authority content and they’re almost certainly not in your podcast inventory.
Many of these have recorded sessions on YouTube or the conference website that can be repurposed into blog posts, clips, and social content — the same way we’d repurpose a podcast episode. They’re just not labeled “podcasts.”
Step 4: Search by Signature Topic
If you’re known for specific frameworks or strategies — like our Dollar-a-Day strategy, the Topic Wheel, or Lighthouse Strategy — search for those alongside your name. Hosts often title episodes around your framework, not your name.
The Dollar-a-Day search alone turned up 8 unique episodes, several of which weren’t in either aggregator:
Episode
Show
Dollar a Day Strategy
MoreBusiness.com Podcast
From $1 Ads to Million-Dollar Campaigns (Ep. 178)
The Better Than Rich Show
280: The $1 A Day Facebook Ad Strategy
Fitness Business Podcast
How To Build A Recognizable Brand Using $1 Ads
Hustle & Flowchart
Dennis Yu – One Dollar a Day
Local Crown Podcast
29x ROI with the $1 Facebook Hack
Growth Hacking Podcast (Laura Moreno)
Facebook marketing & $1 a day
Giant Thinkers Podcast
Dollar a Day Strategy Step-by-Step
MoreBusiness.com (Spotify)
Every one of these podcast appearances is a teach moment — that’s the Learn, Do, Teach (LDT) triangle. We learned the Dollar-a-Day strategy by spending $1 billion on ads. We did it across enterprise clients like Nike and the Golden State Warriors. Now we teach it openly on every podcast that will have us — because building in public means giving away the playbook, not hoarding it.
Step 5: Search Live Stream Appearances
Facebook Lives, LinkedIn Lives, and YouTube Live interviews are another place to find podcast appearances that function identically to traditional episodes — structured conversations with a host, in front of their audience — but they never make it into podcast directories.
"Dennis Yu" Facebook Live interview
"Dennis Yu" LinkedIn Live guest
"Dennis Yu" live stream interview
site:youtube.com "Dennis Yu" interview OR podcast
We found appearances on Black Diamond Club’s Facebook Live, the Marketers Content Playbook Summit, and multiple LinkedIn Live sessions — none of which appear in any podcast aggregator. These are especially valuable because live video gets native distribution from the platform’s algorithm, meaning the initial reach was likely higher than most podcast episodes.
Step 6: Search Niche Industry Podcasts
This is the one most people skip. If you’ve spoken about marketing to specific industries — real estate, fitness, legal, chiropractic, finance — running niche-specific searches to find podcast appearances reveals highly engaged audiences but low crossover with marketing podcast directories.
Episode
Show
Industry
A Master Class in Digital Marketing
Tom Ferry Podcast
Real Estate
Combining ChatGPT & SEO for Real Estate
This Week in Marketing (Tom Ferry)
Real Estate
Behind the Bench: Dennis Yu
Law Firm Marketing Pros
Legal
Dennis Yu
Landscape Disruptors
Landscaping
280: The $1 A Day Facebook Ad Strategy
Fitness Business Podcast
Fitness
Making Video Content Easy
Digital Marketing 4FP
Financial Planning
CTO ChiroRevenue & Marketing Expert
Charting Your Course
Chiropractic
Dennis Yu, CEO of BlitzMetrics (Ep. 382)
GowerCrowd
Real Estate / Crowdfunding
REPLAY: Dennis Yu – BlitzMetrics
Sports Geek Podcast
Sports
Each of these represents a completely different audience. A landscape company owner listening to Landscape Disruptors would never find me through a marketing podcast search — but they found me through their own industry’s trusted show. That’s the power of the long tail.
The Full Numbers
Here’s what the complete inventory looks like when you combine aggregator searches with these advanced techniques:
Source
Episodes Found
Podchaser (credited appearances)
608
Listen Notes (indexed episodes)
477
Advanced search techniques (this article)
62+ additional unique
Conference recordings confirmed
15+ events
Live stream appearances
5+ confirmed
Estimated total (deduplicated)
650+
The gap between aggregator counts and what these techniques to find podcast appearances reveal finds is significant. Those 62+ episodes represent real authority that would have stayed invisible if we’d stopped at Listen Notes and Podchaser.
Build a System to Find Podcast Appearances
A one-time inventory is useful. A recurring system is powerful. Here’s what we do:
Monthly: Run Listen Notes and Podchaser searches, claim new credits
Quarterly: Run the advanced searches from this article — hosting platforms, conference recordings, topic-based searches
Ongoing: Google Alerts for “Dennis Yu” podcast and “Dennis Yu” interview deliver new appearances to our inbox automatically
Per episode: Every new appearance gets logged in our Google Sheet within 48 hours of publication, tagged by topic, and queued for repurposing
The inventory feeds the content machine. Every episode becomes blog posts, video clips, social quotes, and backlinks. Content creation supported by documented checklists and tracked in our project management system.
We practice Do, Delegate, Delete (DDD) here too. We did these searches ourselves to document the process. Now we delegate — this playbook is the SOP our team and students run every time we onboard a new client or update our own inventory. And we delete the false positives (like Podchaser’s suggested credits where we’re mentioned but not actually a guest).
Your Turn
Replace “Dennis Yu” with your name in every search query above. You’ll be surprised what you find. Even if you’ve only done 10 podcast appearances, chances are good that at least 2-3 of them have slipped through the aggregator cracks — and those missing episodes are missing backlinks, missing authority signals, and missing content you could be repurposing right now.
We build in the open because knowledge shared freely compounds faster than knowledge hoarded. This systematic approach to find podcast appearances took us hours to develop and test. Use it. Improve it. Share what you find.
“If you can’t explain what you’re doing as a process that someone else can follow, you don’t understand it well enough yet.”
Read the full Podcast Inventory series on BlitzMetrics:
Part 1: How to Inventory Every Podcast You’ve Been On
Part 2: How We Use Listen Notes
Part 3: How We Use Podchaser
Part 4: How to Find 62+ Hidden Podcast Appearances That Aggregators Miss (this article)
Have you found podcast appearances the aggregators missed? We’d love to see what you uncover. Run these searches for your own name and reach out to our team if you want help building your complete podcast inventory.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.
