Wondering how some people rise above the noise and get that high following on their social media accounts? Here’s how:
1. Make posts honoring well-known friends, instead of talking about yourself
These friends would appreciate the compliment and retweet you to their audience.
Not sure how this works? Here is an episode of Office Hour that talks about How to Generate Influence Using the “Thank You Machine”.
2. Engage in every comment
While your audience is growing, engage with every comment thoughtfully to encourage conversation.
Wondering how else you can engage your Audience? Here is an Office Hour Episode that talks about Improving Engagement To Increase Your Sales that you can check out!
3. Use the Dollar-a-Day strategy to boost posts
Use the Dollar a Day strategy to boost posts that have done well, so you get a multiplier effect.
New to the Dollar-a-Day Strategy? Here is a Course in Dollar a Day that will get you up to speed!
And you might not believe but in the last 28 days, 1.4 million people have seen Gavin’s tweets but more importantly, over 100,000 people have clicked on his profile to check out the rest of the tweets. Of those, 7,500 decided he was worth following.
Some people call this “throwing raw meat to the dogs”, which is partly true like yes, he does share posts that will get high engagement (like 1,000 likes on a post honoring his freelancer friends in Pakistan) but if you don’t also tie these posts to your expertise, your followers will be low quality and random.
So use high-engagement posts to break through the noise, allowing people to see that your expertise is worthwhile to be looked at and listened to.
This is actually a relationship-building strategy Gavin called FGF— Find, Give, Friend.
And check out where Gavin is now!
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.